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Tagged: real time marketing

Real-time Marketing

Data-driven marketing / Marketing strategy / Omnichannel marketing / Real-time conversation

 by Sen Wang · Published

How to get real-time ready

Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...

better customer engagement

Big data / Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing / Real-time conversation

 by Max Russell · Published

Data, context, insights: Making better customer engagement happen

I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...

real-time marketing

Real-time conversation

 by Sen Wang · Published

Can companies keep up with real-time marketing?

Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...

real time marketing

Marketing automation / Real-time conversation

 by Sangeet Samuel · Published

Getting real-time marketing right

An earlier blog in this space pointed out the pitfalls digital marketers dig for themselves when they favor speed and reach over context, continuity, and customer privacy in real-time marketing. That blog addressed what...

real-time marketing

Marketing strategy

 by Sen Wang · Published

Timing is everything: Avoiding the pitfalls of real-time marketing

he buzz around real-time marketing is strong for a reason. According to the recent Resulticks’ Flab to Fab survey of 300 marketing pros, 70 percent of them feel good about real-time marketing. Nearly half...

F2F - location based services

Email marketing

 by Dakshen Ram · Published

From “fad to fab”: Elevating marketing with location-based-services (LBS)

t’s critical for all businesses to deliver real-time conversations and derive deep insights in this hyper-connected consumer world today. In this connected landscape, location is one factor most brands cannot ignore as they seek...

conversation marketing

Big data / Omnichannel marketing

 by Max Russell · Published

Conversation marketing: Who’s talking? Who’s listening?

Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...

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