How to get real-time ready
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Data, context, insights: Making better customer engagement happen
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
Can companies keep up with real-time marketing?
Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...
Getting real-time marketing right
An earlier blog in this space pointed out the pitfalls digital marketers dig for themselves when they favor speed and reach over context, continuity, and customer privacy in real-time marketing. That blog addressed what...
Timing is everything: Avoiding the pitfalls of real-time marketing
he buzz around real-time marketing is strong for a reason. According to the recent Resulticks’ Flab to Fab survey of 300 marketing pros, 70 percent of them feel good about real-time marketing. Nearly half...
From “fad to fab”: Elevating marketing with location-based-services (LBS)
t’s critical for all businesses to deliver real-time conversations and derive deep insights in this hyper-connected consumer world today. In this connected landscape, location is one factor most brands cannot ignore as they seek...
Conversation marketing: Who’s talking? Who’s listening?
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...
