How to get real-time ready
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Data-driven marketing / Marketing strategy / Omnichannel marketing / Real-time conversation
by Sen Wang · Published
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Big data / Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing / Real-time conversation
by Max Russell · Published
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...
An earlier blog in this space pointed out the pitfalls digital marketers dig for themselves when they favor speed and reach over context, continuity, and customer privacy in real-time marketing. That blog addressed what...
he buzz around real-time marketing is strong for a reason. According to the recent Resulticks’ Flab to Fab survey of 300 marketing pros, 70 percent of them feel good about real-time marketing. Nearly half...
t’s critical for all businesses to deliver real-time conversations and derive deep insights in this hyper-connected consumer world today. In this connected landscape, location is one factor most brands cannot ignore as they seek...
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...