Resulticks

Resulticks

How will retail change after COVID-19?

Marketing Strategy / Retail

IOT Trends and technologies

Top IoT trends and technologies in 2020

digital transformation challenges in BFSI sector

Digital transformation challenges in the BFSI sector

DIGITAL TRANSFORMATION / MARKETING AUTOMATION / OMNICHANNEL MARKETING

Social media Trends

Social Media Marketing Trends for 2020

Marketing Strategy

Audience data management / Data-driven marketing / Technology (how we do it)

 by Gladys Ng · Published

Do I really need a CDP?

That’s one of those question weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...

Uncategorized

 by Mani Gopalaratnam · Published

Banking 2021: Rediscovery and leadership

I write this blog under the assumption that we’ve all heard enough about the devastating impact of 2020 on lives and livelihoods worldwide, and that the banking and financial services industry had no immunity...

Inspirations / Leadership / Thought / Trends / Uncategorized

 by Mani Gopalaratnam · Published

2021: What’s to come in the year ahead

2020 was an extraordinary year. For those in the entrepreneurial world, it was of course a time to contend with various challenges around growth, but almost everyone had to also innovate and rethink how...

omnichannel customer engagement

Customer engagement / Digital transformation / Omnichannel marketing

 by Kelvin Fernandes · Published

Making omnichannel customer engagement your centrifugal force of transformation

It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...

Maximize-your-marketing-bang

Marketing strategy

 by Subramaniam B · Published

Maximize your marketing bang for the buck

Marketing budgets are shrinking. There has been a steady decline in the average percentage of company budgets that marketing takes up—from 11.2% in 2018-2019 to 10.5% in 2019-2020—according to The Annual CMO Spend Survey...

omnichannel marketing roadblocks

Omnichannel marketing

 by Rory clark · Published

Overcoming omnichannel marketing roadblocks

Customer experience is key When it comes to the acquisition and retention of new customers, customer experience (CX) has become the new supreme battleground. Companies like Uber and Airbnb have redefined CX across marketing,...

black friday 2020

Black Friday

 by Belle Soh · Published

Black Friday 2020: What’s different and how to prepare for it

As the Thanksgiving weekend approaches, retailers are gearing up for Black Friday and Cyber Monday sales, hoping to make up for business lost in the earlier months. But one question remains: Will the holiday...

built for digital marketing transformation

Digital transformation / Marketing automation

 by Subramaniam B · Published

Built for digital marketing transformation: Learn about the Resulticks engine

Embracing digital has become essential in these exceptional times. Legacy approaches, systems, and processes are no longer enough to carry businesses forward. But digital marketing transformation is not an one-off event. It requires a...

API driven and microservices

Inspirations / Technology (how we do it)

 by Mani Gopalaratnam · Published

API-driven and microservice-based: What do they mean?

There are many jargons in today’s world of business and technology. Cloud, AI, and machine learning are some of them. Here, we will look at API (application-programming interface) and microservices. Let me try demystifying...

QR COMEBACK

Customer engagement / Marketing strategy / Retail

 by Gladys Ng · Published

Return of the QR codes

Depending on where you live, googling the term “QR code” often pulls up very contradicting results. While QR codes have been adopted for diverse applications in diverse ways in many parts of Asia in...

Omnichannel customer journeys

Customer engagement / Omnichannel marketing

 by Sen Wang · Published

Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger

Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...

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Recent Posts

  • Recent Posts
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  • Audience data management / Data-driven marketing / Technology (how we do it)

    Do I really need a CDP?

    14 Jan, 2021

  • Uncategorized

    Banking 2021: Rediscovery and leadership

    13 Jan, 2021

  • Inspirations / Leadership / Thought / Trends / Uncategorized

    2021: What’s to come in the year ahead

    7 Jan, 2021

  • omnichannel customer engagement

    Customer engagement / Digital transformation / Omnichannel marketing

    Making omnichannel customer engagement your centrifugal force of transformation

    11 Dec, 2020

  • Maximize-your-marketing-bang

    Marketing strategy

    Maximize your marketing bang for the buck

    9 Dec, 2020

  • chatbots for marketing

    Marketing strategy

    Chatbots for marketing in banking: Hype or reality?

    21 Nov, 2018

  • Resulticks Introduction

    Marketing automation / Omnichannel marketing

    Introducing true omnichannel marketing automation

    25 Sep, 2014

  • retail customer journey

    Marketing automation / Marketing strategy

    How you can deliver the future AI in Retail customer journey

    4 Feb, 2019

  • Power of Omnichannel Marketing Automation

    B2B marketing / Marketing automation / Omnichannel marketing

    Highly regulated industries and the power of omnichannel marketing automation

    19 Nov, 2014

  • Audience data management / Data-driven marketing / Technology (how we do it)

    Do I really need a CDP?

    14 Jan, 2021

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