Marketing Strategy / Omnichannel Marketing
by James DeFelice · Published June 28, 2019 · Last modified July 10, 2019
Millennials and Gen Z encompass the most digitally engaged demographic of consumers. Mobile, social, and digital platforms occupy the forefront of their personal lives, as well as their purchasing behavior. Both generations expect brands...
Marketing Automation / Marketing Strategy / Omnichannel Marketing
by Gladys Ng · Published June 25, 2019 · Last modified July 10, 2019
Home to hundreds of millions of digitally savvy customers, Southeast Asia has become a hotbed of digitisation and new ecommerce trends. Businesses in the region have recognized the power of an omnichannel marketing and...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Sen Wang · Published June 13, 2019 · Last modified June 26, 2019
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Marketing Automation / Marketing Strategy
by Mani Gopalaratnam · Published June 7, 2019 · Last modified June 22, 2019
Although it may not rank among today’s hottest issue in marketing, the intersection of CRM and omnichannel marketing automation merits some serious consideration. This is especially true for marketers who lack a clear understanding...
Marketing Automation / Marketing Strategy / Mobile Marketing / Real-Time Conversation
by Sen Wang · Published May 21, 2019 · Last modified June 26, 2019
Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...
Big Data / Data Driven Marketing / Marketing Automation / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published May 20, 2019 · Last modified June 22, 2019
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
Marketing Automation / Marketing Strategy
by Dakshen Ram · Published February 4, 2019 · Last modified June 24, 2019
For retailers looking to upgrade their arsenal of customer engagement solutions, there is an exciting array of possibilities. From AR to voice assistant marketing, a crop of technologies has emerged, built to combine the...
by Redcikaa Subrammanian · Published January 29, 2019 · Last modified June 24, 2019
I had the good fortune of moderating the inaugural Girl’s Lounge session at NRF 2019, focusing on the question of how women and tech are changing retail. To a packed audience of 280, we...
Marketing Automation / Marketing Strategy
by Sen Wang · Published January 23, 2019 · Last modified June 24, 2019
Changing consumer preferences and expectations have dramatically altered the ways brands reach their audiences. And FMCG—the fast-moving consumer goods industry—is no exception. While traditional FMCG sales and fulfillment processes have relied almost completely on...
by Redcikaa Subrammanian · Published January 18, 2019 · Last modified June 24, 2019
As CEO of Resulticks, I recently had the pleasure to lead a panel discussion titled “The Evolution of Retail: How Technology and Women Are Disrupting the Way We Shop,” at NRF 2019: Retail’s Big...
“Mr. Watson, come here, I want to see you.” It’s more than a bit ironic that the first spoken words ever transmitted over an electronic device took the form of a command from Alexander...
