Marketing Automation / Marketing Strategy
by Dakshen Ram · Published February 4, 2019 · Last modified March 7, 2019
For retailers looking to upgrade their arsenal of customer engagement solutions, there is an exciting array of possibilities. From AR to voice assistants, a crop of technologies has emerged, built to combine the personal...
by Redcikaa Subrammanian · Published January 29, 2019 · Last modified March 7, 2019
I had the good fortune of moderating the inaugural Girl’s Lounge session at NRF 2019, focusing on the question of how women and tech are changing retail. To a packed audience of 280, we...
Marketing Automation / Marketing Strategy
by Sen Wang · Published January 23, 2019 · Last modified March 7, 2019
Changing consumer preferences and expectations have dramatically altered the ways brands reach their audiences. And FMCG—the fast-moving consumer goods industry—is no exception. While traditional FMCG sales and fulfillment processes have relied almost completely on...
by Redcikaa Subrammanian · Published January 18, 2019 · Last modified March 7, 2019
As CEO of Resulticks, I recently had the pleasure to lead a panel discussion titled “The Evolution of Retail: How Technology and Women Are Disrupting the Way We Shop,” at NRF 2019: Retail’s Big...
“Mr. Watson, come here, I want to see you.” It’s more than a bit ironic that the first spoken words ever transmitted over an electronic device took the form of a command from Alexander...
While beauty & personal care marketing used to be dominated by a handful of major brands, the internet has made it much easier for smaller companies to compete with large corporations. As a result,...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published December 6, 2018 · Last modified January 17, 2019
The breath-taking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions roll out one after another in rapid succession....
If you make staying up to date with marketing trends a priority, you’re no doubt familiar with the concept of chatbots. Although some marketers quickly chalked their popularity up to hype, chatbots don’t seem...
Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018 · Last modified January 17, 2019
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Marketing Automation / Marketing Strategy
by Vandana Prabhakar · Published October 31, 2018 · Last modified January 17, 2019
Cupcakes—they come in small bites, many flavors. Lathered in cream, layered with fillings, and topped with the best of fruits and nuts, they look gorgeous, smell divine, taste heavenly, and most of all leave...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified January 8, 2019
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
