Resulticks

Resulticks

Making use of mobile engagement

Customer Engagement / Digital Transformation / Mobile Marketing

Rightsize your retargeting efforts with audience suppression

Marketing strategy

cloud marketing

Why cloud is the way forward for customer experience

Customer Engagement / Marketing Automation

How will retail change after COVID-19?

Marketing Strategy / Retail

omnichannel architecture

Big data / Data-driven marketing / Omnichannel marketing

 by Rory clark · Published

How can a data lake enable an omnichannel architecture?

Every day over 2.5 billion gigabytes of new data is created worldwide through business transactions, social media content, smartphone usage, online activities, and the internet of things (IoT). What’s more, 90% of the world’s...

Mobile engagement

Customer engagement / Digital transformation / Mobile marketing

 by Amir Mitri · Published

Making use of mobile engagement

It’s no secret, mobile is the future. With the parabolic rise of mobile engagement, it’s more critical than ever to understand how to maximize the potentials of this increasingly central channel. Smartphones are becoming...

Marketing strategy

 by Anuradha Sriraman · Published

Rightsize your retargeting efforts with audience suppression

The COVID-19 pandemic has forced most CMOs to rethink and revise their marketing strategies and spends across the board. According to a Gartner study, 65% of CMOs and marketing leaders have already braced for...

cloud marketing

Customer engagement / Marketing automation

 by Nagesh K S · Published

Why cloud is the way forward for customer experience

Customer experience has been redefined in the last few decades. The days when the store experience was everything, and mailboxes got spammed with capital catalogs, are gradually, if not already, behind us. Thanks to...

asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation

 by Arpitha Shivkumar · Published

Getting your omnichannel marketing strategy right: The key questions to ask

According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...

Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value

 by Arpitha Shivkumar · Published

How established banks can win over young professionals

Young professionals, which often consist of Millennials and some Gen Zers, have financial expectations that differ greatly from those of their older counterparts. This often translates to a demand for greater technological flexibility and...

customer data platform

Audience data management / Data-driven marketing / Technology (how we do it)

 by Gladys Ng · Published

Do I really need a CDP?

That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...

Uncategorized

 by Mani Gopalaratnam · Published

Banking 2021: Rediscovery and leadership

I write this blog under the assumption that we’ve all heard enough about the devastating impact of 2020 on lives and livelihoods worldwide, and that the banking and financial services industry had no immunity...

Inspirations / Leadership / Thought / Trends / Uncategorized

 by Mani Gopalaratnam · Published

2021: What’s to come in the year ahead

2020 was an extraordinary year. For those in the entrepreneurial world, it was of course a time to contend with various challenges around growth, but almost everyone had to also innovate and rethink how...

omnichannel customer engagement

Customer engagement / Digital transformation / Omnichannel marketing

 by Kelvin Fernandes · Published

Making omnichannel customer engagement your centrifugal force of transformation

It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...

Maximize-your-marketing-bang

Marketing strategy

 by Subramaniam B · Published

Maximize your marketing bang for the buck

Marketing budgets are shrinking. There has been a steady decline in the average percentage of company budgets that marketing takes up—from 11.2% in 2018-2019 to 10.5% in 2019-2020—according to The Annual CMO Spend Survey...

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  • omnichannel architecture

    Big data / Data-driven marketing / Omnichannel marketing

    How can a data lake enable an omnichannel architecture?

    19 Feb, 2021

  • Mobile engagement

    Customer engagement / Digital transformation / Mobile marketing

    Making use of mobile engagement

    16 Feb, 2021

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    Rightsize your retargeting efforts with audience suppression

    12 Feb, 2021

  • cloud marketing

    Customer engagement / Marketing automation

    Why cloud is the way forward for customer experience

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    Getting your omnichannel marketing strategy right: The key questions to ask

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    Big data / Data-driven marketing / Omnichannel marketing

    How can a data lake enable an omnichannel architecture?

    19 Feb, 2021

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