The importance of persona in banking marketing
All marketers, regardless of the industry they hail from, know this: At the end of the day, delivering the right messages to your audience based on an in-depth, evolving understanding of them is the...
The impact of mergers and acquisitions on the health insurance industry
The numbers of healthcare merges and acquisitions (M&A) doubled from what it was a decade ago. As a result, massive infrastructural integrations are taking place across every aspect of the business in hopes of...
Hit the high Cs of omnichannel marketing content
Legendary opera star Luciano Pavarotti received great acclaim for his ability to hit high Cs—the hallmark of all great tenors—multiple times in a single aria. At Resulticks, we emphasize that to maximize the impact...
Interesting vs Actionable: Three essential criteria for evaluating data
In a world where data consumption fuels meaningful customer engagements, it is imperative for the successful marketer to ascertain which insights should inform strategic decisions (actionable) and which are simply vanity metrics (interesting). With...
Black Lives Matter
As the leader of a global organization with diversity in its very DNA, I would be remiss not to join the social justice conversation happening in North America and all over the world. When...
Going beyond third-party cookies
Google’s plan to kill third-party cookies in its Chrome browser made the industry rounds, but this was not surprising given similar moves by Firefox and Safari before this news. This does confirm one thing:...
Demystifying the ingredients of an omnichannel strategy during the lockdown
Digital, undoubtedly, is a major priority for all industries and is literally getting adopted and implemented at a pace like never before. Everyone is working to achieve improved engagement with personalized end to end...
The next trip awaits: Rethink travel customer engagement during COVID-19
If you are in the travel industry, you are perhaps thinking there is a lot to worry about. Research finding and statistics make the reading on the wall even more frightening. 36% of travelers...
How will the banking industry change after COVID-19?
Not since The Great Depression has the world witnessed such a dramatic contraction to the economy and our way of life. The pandemic has forced governments around the world to grapple with the extremely...
Gartner names Resulticks to the Magic Quadrant again. How we did it four years in a row
Once again, Resulticks has been named to the May 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. That marks four times in the six short years since our entry into the marketing automation space...
How will retail marketing change after COVID-19?
The retail industry has been feeling the impact of the COVID-19, and as brands strategize for temporary measures or plan for long-term adaptation, one question has emerged: How will retail brands evolve in the...
