The personalization methods marketers have clung to for years are simply no longer enough. As brands increasingly focus on creating omnichannel campaigns that leverage customer data and offer real-time communication, they will quickly realize...
Southeast Asia is a flourishing hotbed of mobile activity. According to the latest report from Google & Temasek, 90% of Southeast Asians connect to the internet primarily through their smartphones and spend four hours...
One million new people joined a social network every single day in 2018. Nearly a quarter billion new users came online for the first time in 2018. As 2020 draws closer, marketers should pay...
Simply put, digital transformation fundamentally changes how a business operates and the value it delivers to its customers by integrating digital technology into every aspect of the enterprise. But let me be clear. Digital...
When you think about what goes into delivering great customer service in the hospitality sector, you probably think about communication and problem-solving. You probably don’t think about online data. However, the hospitality sector has...
Millennials and Gen Z encompass the most digitally engaged demographic of consumers. Mobile, social, and digital platforms occupy the forefront of their personal lives, as well as their purchasing behavior. Both generations expect brands...
Home to hundreds of millions of digitally savvy customers, Southeast Asia has become a hotbed of digitisation and new ecommerce trends. Businesses in the region have recognized the power of an omnichannel marketing and...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Sen Wang · Published
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Although it may not rank among today’s hottest issue in marketing, the intersection of CRM and omnichannel marketing automation merits some serious consideration. This is especially true for marketers who lack a clear understanding...
Marketing Automation / Marketing Strategy / Mobile Marketing / Real-Time Conversation
by Sen Wang · Published
Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...
Big Data / Data Driven Marketing / Marketing Automation / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
