Marketing Automation Blogs, News, Articles, Research & Insights

Customer engagement / Marketing strategy / Retail

Return of the QR codes

Depending on where you live, googling the term “QR code” often pulls up very contradicting results. While QR codes have been adopted for diverse applications in diverse ways in many parts of Asia in...

Customer engagement / Omnichannel marketing / Uncategorized

Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger

Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...

Customer engagement / Data-driven marketing

A less than ideal customer journey: The pitfalls to keep in mind

First impressions last, especially in the current era of hyper-competition. With so many competitors fighting for customers’ attention, building brand affinity is more important than ever. The customer journey is one of the most...

Omnichannel marketing

Omnichannel marketing: The basic concepts you should know

Omnichannel marketing is an endeavor with many facets, made possible by the constant shifts in consumer expectations and advancements in technology. We’ve gathered here some key concepts that you should now, with simplified definitions...

Healthcare / Internet of Things

The rise of telehealth

Telehealth, once viewed as a lesser way of receiving medical attention, is becoming increasingly commonplace due to COVID-19 and the social distancing measures implemented to prevent its spread. In fact, telehealth interactions are expected...

Banking

The importance of persona in banking marketing

All marketers, regardless of the industry from which they hail, know this: At the end of the day, delivering the right messages to their audience based on an in-depth, evolving understanding of them is...

Healthcare / Marketing automation

The impact of mergers and acquisitions on the health insurance industry

The numbers of healthcare merges and acquisitions (M&A) doubled from what it was a decade ago. As a result, massive infrastructural integrations are taking place across every aspect of the business in hopes of...

Omnichannel marketing

Hit the high Cs of omnichannel marketing content

Legendary opera star Luciano Pavarotti received great acclaim for his ability to hit high Cs—the hallmark of all great tenors—multiple times in a single aria. At Resulticks, we emphasize that to maximize the impact...

Data-driven marketing / Marketing strategy / Uncategorized

Interesting vs Actionable: Three essential criteria for evaluating data

In a world where data consumption fuels meaningful customer engagements, it is imperative for the successful marketer to ascertain which insights should inform strategic decisions (actionable) and which are simply vanity metrics (interesting). With...

Culture

Black Lives Matter

As the leader of a global organization with diversity in its very DNA, I would be remiss not to join the social justice conversation happening in North America and all over the world. When...