Industry / Marketing Strategy / Omnichannel Marketing / Travel
by Akhil Mohan · Published September 11, 2018
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
Marketing Automation / Marketing Strategy
by Max Russell · Published September 3, 2018 · Last modified September 12, 2018
Recently, I took an online quiz titled, “How Well Do You Understand Digital Advertising.” I figured I’d ace it—after all I’ve been deeply involved in the world of digital marketing for well over a...
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Marketing Strategy / Omnichannel Marketing
by Akhil Mohan · Published August 16, 2018 · Last modified August 17, 2018
The old silos of retail are crumbling—fast. Between online and offline, social media and email, across a growing variety of touchpoints, today’s customers want the barriers to an uninterrupted omnichannel shopping experience to come...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 7, 2018 · Last modified August 8, 2018
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
Creating an omnichannel experience isn’t just for big companies with big budgets. It’s possible for small and medium-sized businesses too. Without trying to build an entirely new system, there are still plenty of opportunities...
The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...
Email Marketing / Marketing Automation / Marketing Strategy / Mobile Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing / Technology (how we do it)
by Admin · Published July 12, 2018
“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing
by Gladys Ng · Published July 10, 2018 · Last modified July 13, 2018
Beauty is undergoing a digital revolution. Instagram-friendly products and mobile content are givens. Influencers have become an integral element of beauty campaigns. Video and live content vie for the attention of consumers. And the...
Marketing Automation / Marketing Strategy / Real-Time Conversation
by Sen Wang · Published July 5, 2018
Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...
Data Driven Marketing / Marketing Automation / Marketing Strategy
by Max Russell · Published June 29, 2018
A dozen or so years ago, marketing arrived at an inflection point, and it was digital. Almost overnight, a plethora of martech software designed to enable unfettered digital marketing emerged, and brands gobbled them...
