We live in the era of data driven marketing where ironically, a 360° view of the customer still remains a dream. This, in large parts is due to the many data sets that remain isolated and uncorrelated, scattered across the many silos of data islands. In an effort to add context to communications and consumer […]
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The Resulticks team just learned that Gartner has named our platform to its 2017 Magic Quadrant for Multichannel Campaign Management. This debut as a Niche Player in the highly respected Magic Quadrant marks a major milestone in the continuing story of Resulticks’ rapid growth, which began in 2014. Redickaa Subrammanian, our co-founder, said, “This is […]
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David saw. He clicked. David bought. Well, that’s the short version of the story. Interested in that? I don’t think so. Now, here’s the long, juicy version of it. It was about 1pm on Tuesday afternoon, right around lunch time when David decided to catch up on the day’s news at his desk, on his […]
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Come now, confess! We all do this, at least a few times a year. We dream of different things, maybe – open skies, blue beaches, white snow, exotic food, cultural extravaganzas, adventures or just pure relaxation – but we ALL dream. And, sometimes this is exactly what the (social media) doctor orders to get people […]
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The retail industry has been one of the first to experience the impact of omni channel marketing over the last few years. Like it or not, it has revolutionized the way retail does business forever. And while evolution happens, it’s surprising to find out what really changes and what bucked the trend when we take […]
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It’s officially December (when did that happen???), the weather’s turning cold and now that Thanksgiving has passed us, behold, the Christmas decorations are coming out. The holidays are always a wonderful time of the year to spend time with family and friends, give thanks for all we have, and as marketers, send out plenty promotional […]
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“Macy’s Promo Alerts: Enjoy extra 20% off + last call for Free Guaranteed Father’s Day Delivery: http://resu.io/aW7rt. Details: http://resu.io/fDaE7. Txt STOP=End” This is an example of a well written marketing SMS. Marketers meticulously budget their available resources among various campaigns and channels to garner maximum returns, but often fail to efficiently budget the 160 characters […]
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Did you know? Only about 25% of digital marketers are aggressively using big data insights, according to a recent study released by Seattle-based 2nd Watch. Segmenting the right audience and creating the right message goes only halfway into formulating the perfect marketing strategy. Imagine getting into a sword fight with an Excalibur but being blindfolded at the same […]
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The need to be an omnichannel brand is, by itself, a given in this age of the omniscient consumer. But even a few years into this state, what most brands still struggle with is the ‘How’. How does one get his hands and head around the multitude of channels, diverse audiences and a range of […]
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Day 1: Let’s suppose you register with an online retailer while making an online purchase for some jeans, and receive a personalized welcome mail promptly. You are more than happy with the special attention and it marks the beginningof your journey. Day 3: “Here are some things you might be interested in”. You can see, […]
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You’ll be surprised how even some of the savviest marketers shy away from adapting to the next big thing. And, you can’t always blame them – considering their dilemma of choices, ever increasing targets and shrinking budgets. It might seem safer to stick to traditional marketing methods that one has experience with, rather than deal […]
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The proof of a pudding is in its eating. Likewise, a campaign is all about its performance at the end of it. Having said that, they also say you can’t rest on your laurels, one step at a time, failure is the stepping stone to success. Well, all that essentially translating to mean, in our […]
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If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are worldwide. SMS or Text messages remain popular because they are fast and easy to use, saving time and allowing for both privacy and […]
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We know omnichannel is not a buzzword anymore. Because, we know everyday affairs don’t really qualify as ‘buzz’, by definition. But there might still be some naysayers amongst us. And there might be some amongst us who need some periodic reassurance. Or others, who like to pinch themselves to ensure everything’s real. Or still others, […]
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Once you have considered the factors to invest in a marketing automation software and decided to go ahead with it, you will find yourself at the centre of a highly crowded junction. Start moving on any side without looking out and it’s a given that you’ll take a hit – possibly even one that’s fatal […]
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Imagine you were browsing to shop for running shoes online. The next day you receive an email from the online store highlighting promotions of all sorts on all kinds of shoes – for running, for tennis, casuals, formals..even pumps and stilettos, when you’re decidedly male!! Ignore that, and you receive a text message with links […]
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With hundreds of new mails landing in a recipients inbox on a daily basis, what makes him decide whether or not to open an email? It is the email’s SUBJECT LINE, as it is the first point of entry to the mail and a very good indication of whether the email message is valuable or […]
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Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel stuck between a rock and a hard place when it comes to social media and marketing automation. Why? Because, while consumers expect to interact digitally with companies in these industries – with or without the company’s best interests at heart […]
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