The breath-taking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions roll out one after another in rapid succession....
If you make staying up to date with marketing trends a priority, you’re no doubt familiar with the concept of chatbots. Although some marketers quickly chalked their popularity up to hype, chatbots don’t seem...
Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Cupcakes—they come in small bites, many flavors. Lathered in cream, layered with fillings, and topped with the best of fruits and nuts, they look gorgeous, smell divine, taste heavenly, and most of all leave...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified October 31, 2018
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
With well over half of it’s 800 million global users active on a daily basis, Instagram has become the go-to platform for brands and companies looking to promote their products widely and quickly. But...
Industry / Marketing Strategy / Omnichannel Marketing / Travel
by Akhil Mohan · Published September 11, 2018 · Last modified November 22, 2018
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
Marketing Automation / Marketing Strategy
by Max Russell · Published September 3, 2018 · Last modified November 14, 2018
Recently, I took an online quiz titled, “How Well Do You Understand Digital Advertising.” I figured I’d ace it—after all I’ve been deeply involved in the world of digital marketing for well over a...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 30, 2018 · Last modified November 22, 2018
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Marketing Strategy / Omnichannel Marketing
by Akhil Mohan · Published August 16, 2018 · Last modified November 22, 2018
The old silos of retail are crumbling—fast. Between online and offline, social media and email, across a growing variety of touchpoints, today’s customers want the barriers to an uninterrupted omnichannel shopping experience to come...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 7, 2018 · Last modified November 22, 2018
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
