Audience data management / Data-driven marketing / Technology (how we do it)
by Gladys Ng · Published
That’s one of those question weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...
I write this blog under the assumption that we’ve all heard enough about the devastating impact of 2020 on lives and livelihoods worldwide, and that the banking and financial services industry had no immunity...
2020 was an extraordinary year. For those in the entrepreneurial world, it was of course a time to contend with various challenges around growth, but almost everyone had to also innovate and rethink how...
Customer engagement / Digital transformation / Omnichannel marketing
by Kelvin Fernandes · Published
It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...
Marketing budgets are shrinking. There has been a steady decline in the average percentage of company budgets that marketing takes up—from 11.2% in 2018-2019 to 10.5% in 2019-2020—according to The Annual CMO Spend Survey...
Customer experience is key When it comes to the acquisition and retention of new customers, customer experience (CX) has become the new supreme battleground. Companies like Uber and Airbnb have redefined CX across marketing,...
As the Thanksgiving weekend approaches, retailers are gearing up for Black Friday and Cyber Monday sales, hoping to make up for business lost in the earlier months. But one question remains: Will the holiday...
Embracing digital has become essential in these exceptional times. Legacy approaches, systems, and processes are no longer enough to carry businesses forward. But digital marketing transformation is not an one-off event. It requires a...
There are many jargons in today’s world of business and technology. Cloud, AI, and machine learning are some of them. Here, we will look at API (application-programming interface) and microservices. Let me try demystifying...
Depending on where you live, googling the term “QR code” often pulls up very contradicting results. While QR codes have been adopted for diverse applications in diverse ways in many parts of Asia in...
Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...
Inspirations / Leadership / Thought / Trends / Uncategorized
2021: What’s to come in the year ahead
7 Jan, 2021
