Every day over 2.5 billion gigabytes of new data is created worldwide through business transactions, social media content, smartphone usage, online activities, and the internet of things (IoT). What’s more, 90% of the world’s...
It’s no secret, mobile is the future. With the parabolic rise of mobile engagement, it’s more critical than ever to understand how to maximize the potentials of this increasingly central channel. Smartphones are becoming...
The COVID-19 pandemic has forced most CMOs to rethink and revise their marketing strategies and spends across the board. According to a Gartner study, 65% of CMOs and marketing leaders have already braced for...
Customer experience has been redefined in the last few decades. The days when the store experience was everything, and mailboxes got spammed with capital catalogs, are gradually, if not already, behind us. Thanks to...
asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation
by Arpitha Shivkumar · Published
According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...
Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value
by Arpitha Shivkumar · Published
Young professionals, which often consist of Millennials and some Gen Zers, have financial expectations that differ greatly from those of their older counterparts. This often translates to a demand for greater technological flexibility and...
Audience data management / Data-driven marketing / Technology (how we do it)
by Gladys Ng · Published
That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...
I write this blog under the assumption that we’ve all heard enough about the devastating impact of 2020 on lives and livelihoods worldwide, and that the banking and financial services industry had no immunity...
2020 was an extraordinary year. For those in the entrepreneurial world, it was of course a time to contend with various challenges around growth, but almost everyone had to also innovate and rethink how...
Customer engagement / Digital transformation / Omnichannel marketing
by Kelvin Fernandes · Published
It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...
Marketing budgets are shrinking. There has been a steady decline in the average percentage of company budgets that marketing takes up—from 11.2% in 2018-2019 to 10.5% in 2019-2020—according to The Annual CMO Spend Survey...
