Return of the QR codes
Depending on where you live, googling the term “QR code” often pulls up very contradicting results. While QR codes have been adopted for diverse applications in diverse ways in many parts of Asia in...
Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger
Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...
A less than ideal customer journey: The pitfalls to keep in mind
First impressions last, especially in the current era of hyper-competition. With so many competitors fighting for customers’ attention, building brand affinity is more important than ever. The customer journey is one of the most...
Omnichannel marketing: The basic concepts you should know
Omnichannel marketing is an endeavor with many facets, made possible by the constant shifts in consumer expectations and advancements in technology. We’ve gathered here some key concepts that you should now, with simplified definitions...
The rise of telehealth
Telehealth, once viewed as a lesser way of receiving medical attention, is becoming increasingly commonplace due to COVID-19 and the social distancing measures implemented to prevent its spread. In fact, telehealth interactions are expected...
The importance of persona in banking marketing
All marketers, regardless of the industry from which they hail, know this: At the end of the day, delivering the right messages to their audience based on an in-depth, evolving understanding of them is...
The impact of mergers and acquisitions on the health insurance industry
The numbers of healthcare merges and acquisitions (M&A) doubled from what it was a decade ago. As a result, massive infrastructural integrations are taking place across every aspect of the business in hopes of...
Hit the high Cs of omnichannel marketing content
Legendary opera star Luciano Pavarotti received great acclaim for his ability to hit high Cs—the hallmark of all great tenors—multiple times in a single aria. At Resulticks, we emphasize that to maximize the impact...
Interesting vs Actionable: Three essential criteria for evaluating data
In a world where data consumption fuels meaningful customer engagements, it is imperative for the successful marketer to ascertain which insights should inform strategic decisions (actionable) and which are simply vanity metrics (interesting). With...
Black Lives Matter
As the leader of a global organization with diversity in its very DNA, I would be remiss not to join the social justice conversation happening in North America and all over the world. When...
Going beyond third-party cookies
Google’s plan to kill third-party cookies in its Chrome browser made the industry rounds, but this was not surprising given similar moves by Firefox and Safari before this news. This does confirm one thing:...
