In a world where data consumption fuels meaningful customer engagements, it is imperative for the successful marketer to ascertain which insights should inform strategic decisions (actionable) and which are simply vanity metrics (interesting). With...
As the leader of a global organization with diversity in its very DNA, I would be remiss not to join the social justice conversation happening in North America and all over the world. When...
Digital, undoubtedly, is a major priority for all industries and is literally getting adopted and implemented at a pace like never before. Everyone is working to achieve improved engagement with personalized end to end...
If you are in the travel industry, you are perhaps thinking there is a lot to worry about. Research finding and statistics make the reading on the wall even more frightening as I am...
Not since The Great Depression has the world witnessed such a dramatic contraction to the economy and our way of life. The pandemic has forced governments around the world to grapple with the extremely...
Once again, Resulticks has been named to the May 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. That marks four times in the six short years since our entry into the marketing automation space...
The retail industry has been feeling the impact of the COVID-19, and as brands strategize for temporary measures or plan for long-term adaptation, one question has emerged: How will retail brands evolve in the...
The Internet of Things (IoT) is a system linking any device to the Internet and to other connected devices. It is a giant network of connected things and people that allows the sharing of...
Digital Transformation / Marketing Automation / Omnichannel Marketing
by Mani Gopalaratnam · Published
As new channels and devices proliferate, as increasingly digitally-savvy consumers adopt new behavioral patterns and shifting expectations of what amounts to “good service,” as business models undergo digital transformations, the banking, financial services, and...
John is walking towards Grand Central Station to board the 9:55 am train to work. He is flipping through messages and emails on his phone while trying his best to avoid his fellow pedestrians...
The rapid rise of new technologies has caused data storage to surpass more and more organizational and cloud boundaries. There are understandable concerns about the security challenges this could pose. These challenges are only...
