Not since The Great Depression has the world witnessed such a dramatic contraction to the economy and our way of life. The pandemic has forced governments around the world to grapple with the extremely...
The retail industry has been feeling the impact of the COVID-19, and as brands strategize for temporary measures or plan for long-term adaptation, one question has emerged: How will retail brands evolve in the...
The Internet of Things (IoT) is a system linking any device to the Internet and to other connected devices. It is a giant network of connected things and people that allows the sharing of...
Digital Transformation / Marketing Automation / Omnichannel Marketing
by Mani Gopalaratnam · Published
As new channels and devices proliferate, as increasingly digitally-savvy consumers adopt new behavioral patterns and shifting expectations of what amounts to “good service,” as business models undergo digital transformations, the banking financial services, and...
John is walking towards Grand Central Station to board the 9:55 am train to work. He is flipping through messages and emails on his phone while trying his best to avoid his fellow pedestrians...
The rapid rise of new technologies has caused data storage to surpass more and more organizational and cloud boundaries. There are understandable concerns about the security challenges this could pose. These challenges are only...
Culture / Leadership / Marketing Automation / Marketing Strategy / Thought / Uncategorized
by Mani Gopalaratnam · Published
Covid-19 has presented unprecedented challenges and opportunities to the entire world. A new normal has emerged with the prolonged suspension of our everyday activities in all walks of life that is reshaping everything—work, school,...
Covid-19 has brought the world to an uneasy halt. Citizens in most countries have been encouraged, or ordered, to practice social distancing and help “flatten the curve.” The global pandemic is pushing existing infrastructure...
The marketing technology evolution Over the past two decades, digital marketing has evolved from managing a single website, to juggling multiple web properties, email, SMS, mobile, display, social media as well as paid and...
The offline retail landscape has never been a static one. But it has perhaps never been as subject to constantly shifting trends and events as it is now, especially with COVID-19 moving from a...
Data Driven Marketing / Marketing Automation / Marketing Strategy / Omnichannel Marketing
by Rory clark · Published
For the vast majority of brands and businesses in Australia, gone are the days of the “spray-and-pray” marketing campaigns that became ubiquitous with the rise of consumerism in the second half of the twentieth...
