Resulticks – Marketing rockstars

Email Marketing / Marketing Automation / Marketing Strategy / Mobile Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing / Technology (how we do it)

July 12, 2018

IoT and the continuously connected customer

“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...

Data Driven Marketing / Marketing Strategy / Omnichannel Marketing

July 10, 2018

Individualizing beauty marketing: The omnichannel experience

Beauty is undergoing a digital revolution. Instagram-friendly products and mobile content are givens. Influencers have become an integral element of beauty campaigns. Video and live content vie for the attention of consumers. And the...

Marketing Automation / Marketing Strategy / Real-Time Conversation

July 5, 2018

More than a fad: Tips for millennial marketing. Part 1

Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...

Data Driven Marketing / Marketing Automation / Marketing Strategy

June 29, 2018

Redefining customer engagement

A dozen or so years ago, marketing arrived at an inflection point, and it was digital. Almost overnight, a plethora of martech software designed to enable unfettered digital marketing emerged, and brands gobbled them...

Data Driven Marketing / Marketing Strategy

June 25, 2018

Customer Engagement under GDPR: A Primer

From London to Rome to Melbourne to North America and beyond, May 25, 2018, marked the epicenter of a major upheaval in digital communication. That was the day General Data Protection Regulation (GDPR) came...

Real-Time Conversation

June 20, 2018

Can Companies Keep Up With Real-Time Marketing?

Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...

Email Marketing

June 18, 2018

Five Tips for Effective Content Marketing Strategy

In a marketplace where brands bombard customers with messages across all devices and all channels all the time, the quality of marketing content and how well it’s deployed cannot be neglected. A 2017 Content...

Email Marketing

June 7, 2018

AI gives email marketing a makeover

Email, the sturdy, longstanding cornerstone of digital marketing communications for both B2B and B2C companies, remains as vital and effective as ever. Compellingly written, well designed, and capped off with an irresistible call to...

Marketing Strategy

June 4, 2018

A digital marketing postcard from San Diego

I had the good fortune to attend my first-ever Gartner Digital Marketing Conference in May in San Diego along with more than 2,000 marketing executives from all over the United States. It was great...

Email Marketing

May 24, 2018

Shiny objects: Hype vs reality at Gartner Digital Marketing Conference

A quick-and-dirty search of topics on the agenda for this year’s Gartner Digital Marketing Conference would indicate that artificial intelligence was arguably the shiniest object in San Diego in May. At least a dozen...

Here to stay: The millennial marketplace. Part 2

Marketing Automation / Marketing Strategy / Mobile Marketing

IoT and the continuously connected customer

Email Marketing / Marketing Automation / Marketing Strategy / Mobile Marketing

Individualizing beauty marketing: The omnichannel experience

DATA DRIVEN MARKETING / MARKETING STRATEGY / OMNICHANNEL MARKETING

Redefining customer engagement

Data Driven Marketing / Marketing Automation / Marketing Strategy

Here to stay: The millennial marketplace. Part 2

Individualizing beauty marketing: The omnichannel experience

More than a fad: Tips for millennial marketing. Part 1

Redefining customer engagement

Customer Engagement under GDPR: A Primer

Can Companies Keep Up With Real-Time Marketing?

Five Tips for Effective Content Marketing Strategy

AI gives email marketing a makeover

A digital marketing postcard from San Diego

Shiny objects: Hype vs reality at Gartner Digital Marketing Conference

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