Anatomy of an SMS for the marketer

“Macy’s Promo Alerts: Enjoy extra 20% off + last call for Free Guaranteed Father’s Day Delivery: http://resu.io/aW7rt. Details: http://resu.io/fDaE7. Txt STOP=End” This is an example of a well written marketing SMS. Marketers meticulously budget their available resources among various campaigns and channels to garner maximum returns, but often fail to efficiently budget the 160 characters […]

Three benefits of using propensity to drive customer engagement

Did you know? Only about 25% of digital marketers are aggressively using big data insights, according to a recent study released by Seattle-based 2nd Watch. Segmenting the right audience and creating the right message goes only halfway into formulating the perfect marketing strategy. Imagine getting into a sword fight with an Excalibur but being blindfolded at the same […]

Don’t Make Them Hate You

Day 1: Let’s suppose you register with an online retailer while making an online purchase for some jeans, and receive a personalized welcome mail promptly. You are more than happy with the special attention and it marks the beginningof your journey. Day 3: “Here are some things you might be interested in”. You can see, […]

Highly Regulated Industries and the Power of Omnichannel Marketing Automation

Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel stuck between a rock and a hard place when it comes to social media and marketing automation. Why? Because, while consumers expect to interact digitally with companies in these industries – with or without the company’s best interests at heart […]