Covid-19 has brought the world to an uneasy halt. Citizens in most countries have been encouraged, or ordered, to practice social distancing and help “flatten the curve.” The global pandemic is pushing existing infrastructure...
The marketing technology evolution Over the past two decades, digital marketing has evolved from managing a single website, to juggling multiple web properties, email, SMS, mobile, display, social media as well as paid and...
The offline retail landscape has never been a static one. But it has perhaps never been as subject to constantly shifting trends and events as it is now, especially with COVID-19 moving from a...
Data Driven Marketing / Marketing Automation / Marketing Strategy / Omnichannel Marketing
by Rory clark · Published
For the vast majority of brands and businesses in Australia, gone are the days of the “spray-and-pray” marketing campaigns that became ubiquitous with the rise of consumerism in the second half of the twentieth...
The personalization methods marketers have clung to for years are simply no longer enough. As brands increasingly focus on creating omnichannel campaigns that leverage customer data and offer real-time communication, they will quickly realize...
Southeast Asia is a flourishing hotbed of mobile activity. According to the latest report from Google & Temasek, 90% of Southeast Asians connect to the internet primarily through their smartphones and spend four hours...
One million new people joined a social network every single day in 2018. Nearly a quarter billion new users came online for the first time in 2018. As 2020 draws closer, marketers should pay...
Simply put, digital transformation fundamentally changes how a business operates and the value it delivers to its customers by integrating digital technology into every aspect of the enterprise. But let me be clear. Digital...
When you think about what goes into delivering great customer service in the hospitality sector, you probably think about communication and problem-solving. You probably don’t think about online data. However, the hospitality sector has...
Millennials and Gen Z encompass the most digitally engaged demographic of consumers. Mobile, social, and digital platforms occupy the forefront of their personal lives, as well as their purchasing behavior. Both generations expect brands...
Home to hundreds of millions of digitally savvy customers, Southeast Asia has become a hotbed of digitisation and new ecommerce trends. Businesses in the region have recognized the power of an omnichannel marketing and...
