The marketing industry as a whole has been at the forefront of the AI revolution, incorporating into business processes, underlying technology, and customer interactions. The same, however, cannot be said for all marketers. While...
Analytics / Audience data management / Customer engagement / Machine learning and AI
by Anuradha Sriraman · Published
Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media create huge amounts of data—static and dynamic, structured and unstructured. With the right customer data platform (CDP), banks can...
Today’s omnipresent consumers navigate a wide-ranging array of touchpoints in their interactions with brands. As they do, they leave their footprints in the form of signals and intents. Many organizations fail to utilize this...
Dear Resulticks: How long is too long to wait for ROI? Among the most common questions asked by current and future Resulticks customers are: “How can we calculate the true ROI of a martech...
Banks started to digitize years ago but never implemented it with such haste as in the past year. Creating seamless, digital experiences for customers now sits near or at the top of most banking...
Every day over 2.5 billion gigabytes of new data is created worldwide through business transactions, social media content, smartphone usage, online activities, and the internet of things (IoT). What’s more, 90% of the world’s...
It’s no secret, mobile is the future. With the parabolic rise of mobile engagement, it’s more critical than ever to understand how to maximize the potentials of this increasingly central channel. Smartphones are becoming...
The COVID-19 pandemic has forced most CMOs to rethink and revise their marketing strategies and spends across the board. According to a Gartner study, 65% of CMOs and marketing leaders have already braced for...
Customer experience has been redefined in the last few decades. The days when the store experience was everything, and mailboxes got spammed with capital catalogs, are gradually, if not already, behind us. Thanks to...
asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation
by Arpitha Shivkumar · Published
According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...
Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value
by Arpitha Shivkumar · Published
Young professionals, which often consist of Millennials and some Gen Zers, have financial expectations that differ greatly from those of their older counterparts. This often translates to a demand for greater technological flexibility and...
