Resulticks

Resulticks

cloud marketing

Tagged: Personalization

marketing's new frontier

Data-driven marketing / Marketing automation / Omnichannel marketing / Real-time conversation

 by Max Russell · Published

From the personal to the individual: Marketing’s new frontier

If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...

real-time marketing

Real-time conversation

 by Sen Wang · Published

Can companies keep up with real-time marketing?

Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...

content marketing strategy

Email marketing

 by Gladys Ng · Published

Five tips for effective content marketing strategy

In a marketplace where brands bombard customers with messages across all devices and all channels all the time, the quality of marketing content and how well it’s deployed cannot be neglected. A 2017 Content...

personas segmentation

Email marketing

 by Dakshen Ram · Published

Persona segmentation: What you really need to know

We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...

Recent Posts

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  • Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value

    How established banks can win over young professionals

    20 Jan, 2021

  • customer data platform

    Audience data management / Data-driven marketing / Technology (how we do it)

    Do I really need a CDP?

    14 Jan, 2021

  • Uncategorized

    Banking 2021: Rediscovery and leadership

    13 Jan, 2021

  • Inspirations / Leadership / Thought / Trends / Uncategorized

    2021: What’s to come in the year ahead

    7 Jan, 2021

  • omnichannel customer engagement

    Customer engagement / Digital transformation / Omnichannel marketing

    Making omnichannel customer engagement your centrifugal force of transformation

    11 Dec, 2020

  • chatbots for marketing

    Marketing strategy

    Chatbots for marketing in banking: Hype or reality?

    21 Nov, 2018

  • Resulticks Introduction

    Marketing automation / Omnichannel marketing

    Introducing true omnichannel marketing automation

    25 Sep, 2014

  • retail customer journey

    Marketing automation / Marketing strategy

    How you can deliver the future AI in Retail customer journey

    4 Feb, 2019

  • Power of Omnichannel Marketing Automation

    B2B marketing / Marketing automation / Omnichannel marketing

    Highly regulated industries and the power of omnichannel marketing automation

    19 Nov, 2014

  • Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value

    How established banks can win over young professionals

    20 Jan, 2021

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