Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018 · Last modified January 17, 2019
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...
In a marketplace where brands bombard customers with messages across all devices and all channels all the time, the quality of marketing content and how well it’s deployed cannot be neglected. A 2017 Content...
We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...
