Customer engagement / Digital transformation / Omnichannel marketing
by Kelvin Fernandes · Published
It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...
Customer engagement today is defined by speed, precision, relevance, and continuity. It is the product of significant strides in marketing technology, the explosion of data, and skyrocketing consumer expectations for meaningful, seamless interactions with...
What are customers demanding? Great customer experiences are in demand. According to research by PWC, 43% of consumers would pay more for greater convenience, and 42% would pay more for a friendly, welcoming experience. A...
From London to Rome to Melbourne to North America and beyond, May 25, 2018, marked the epicenter of a major upheaval in digital communication. That was the day General Data Protection Regulation (GDPR) came...
