• Tag: Marketing Automation Tools

Get your (GDPR) data act together

In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively and efficiently. Given the plethora of systems and touch points, however, this data is stored in various places within and outside […]

Marketing automation – The myths and the facts

You’ll be surprised how even some of the savviest marketers shy away from adapting to the next big thing. And, you can’t always blame them–considering their dilemma of choices, ever increasing targets, and shrinking budgets. It might seem safer to stick to traditional marketing methods that one has experience with, rather than deal with some […]

Four Things To Consider When Choosing A Marketing Automation Software

Once you have considered the factors to invest in a marketing automation software and decided to go ahead with it, you will find yourself at the centre of a highly crowded junction. Start moving on any side without looking out and it’s a given that you’ll take a hit – possibly even one that’s fatal […]

4 Things You Must Consider Before Investing in A Marketing Automation Software

Imagine you were browsing to shop for running shoes online. The next day you receive an email from the online store highlighting promotions of all sorts on all kinds of shoes – for running, for tennis, casuals, formals..even pumps and stilettos, when you’re decidedly male!! Ignore that, and you receive a text message with links […]