A quick-and-dirty search of topics on the agenda for this year’s Gartner Digital Marketing Conference would indicate that artificial intelligence was arguably the shiniest object in San Diego in May. At least a dozen...
Big Data / Data Driven Marketing / Omnichannel Marketing
by Dakshen Ram · Published December 6, 2017 · Last modified January 10, 2019
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...
You’ll be surprised how even some of the savviest marketers shy away from adapting to the next big thing. And, you can’t always blame them–considering their dilemma of choices, ever increasing targets, and shrinking...
Once you have considered the factors to invest in a marketing automation software and decided to go ahead with it, you will find yourself at the centre of a highly crowded junction. Start moving...
Imagine you were browsing to shop for running shoes online. The next day you receive an email from the online store highlighting promotions of all sorts on all kinds of shoes – for running,...
