AI gives email marketing a makeover

Email, the sturdy, longstanding cornerstone of digital marketing communications for both B2B and B2C companies, remains as vital and effective as ever. Compellingly written, well designed, and capped off with an irresistible call to...

Don’t make them hate you

Day 1: Let’s suppose you register with an online retailer while making an online purchase for some jeans, and receive a personalized welcome mail promptly. You are more than happy with the special attention...