Resulticks

Resulticks

cloud marketing

Author: Mani Gopalaratnam

Uncategorized

 by Mani Gopalaratnam · Published

Banking 2021: Rediscovery and leadership

I write this blog under the assumption that we’ve all heard enough about the devastating impact of 2020 on lives and livelihoods worldwide, and that the banking and financial services industry had no immunity...

Inspirations / Leadership / Thought / Trends / Uncategorized

 by Mani Gopalaratnam · Published

2021: What’s to come in the year ahead

2020 was an extraordinary year. For those in the entrepreneurial world, it was of course a time to contend with various challenges around growth, but almost everyone had to also innovate and rethink how...

API driven and microservices

Inspirations / Technology (how we do it)

 by Mani Gopalaratnam · Published

API-driven and microservice-based: What do they mean?

There are many jargons in today’s world of business and technology. Cloud, AI, and machine learning are some of them. Here, we will look at API (application-programming interface) and microservices. Let me try demystifying...

IOT Trends and technologies

Internet of Things

 by Mani Gopalaratnam · Published

Top IoT trends and technologies in 2020

The Internet of Things (IoT) is a system linking any device to the Internet and to other connected devices. It is a giant network of connected things and people that allows the sharing of...

digital transformation challenges in BFSI sector

Digital transformation / Marketing automation / Omnichannel marketing

 by Mani Gopalaratnam · Published

Digital transformation challenges in the BFSI sector

As new channels and devices proliferate, as increasingly digitally-savvy consumers adopt new behavioral patterns and shifting expectations of what amounts to “good service,” as business models undergo digital transformations, the banking, financial services, and...

Optimum data security banner

Big data / Data security / GDPR

 by Mani Gopalaratnam · Published

Key risk governance practices for optimal data compliance and security

The rapid rise of new technologies has caused data storage to surpass more and more organizational and cloud boundaries. There are understandable concerns about the security challenges this could pose. These challenges are only...

digital transformation model covid-19

Culture / Leadership / Marketing automation / Marketing strategy / Thought

 by Mani Gopalaratnam · Published

Digital business model transformation in the time of COVID-19

Covid-19 has presented unprecedented challenges and opportunities to the entire world. A new normal has emerged with the prolonged suspension of our everyday activities in all walks of life that is reshaping everything—work, school,...

Trends in cloud native infrastructure

Trends

 by Mani Gopalaratnam · Published

Emerging trends in cloud native infrastructure

2019 saw the continued shift in the adoption of cloud platforms from “Infrastructure as a Service” to “Platform as a Service.” Cloud-based applications also gained greater acceptance in regulated industries such as BFSI and...

Digital Transformation

Marketing strategy

 by Mani Gopalaratnam · Published

Digital transformation: How CTOs and CIOs can drive value through innovation

Simply put, digital transformation fundamentally changes how a business operates and the value it delivers to its customers by integrating digital technology into every aspect of the enterprise. But let me be clear. Digital...

marketing automation

Marketing automation / Marketing strategy

 by Mani Gopalaratnam · Published

CRM and marketing automation: Chicken, egg, or omelette?

Although it may not rank among today’s hottest issue in marketing, the intersection of CRM and omnichannel marketing automation merits some serious consideration. This is especially true for marketers who lack a clear understanding...

Recent Posts

  • Recent Posts
  • Popular Posts
  • Audience data management / Data-driven marketing / Technology (how we do it)

    Do I really need a CDP?

    14 Jan, 2021

  • Uncategorized

    Banking 2021: Rediscovery and leadership

    13 Jan, 2021

  • Inspirations / Leadership / Thought / Trends / Uncategorized

    2021: What’s to come in the year ahead

    7 Jan, 2021

  • omnichannel customer engagement

    Customer engagement / Digital transformation / Omnichannel marketing

    Making omnichannel customer engagement your centrifugal force of transformation

    11 Dec, 2020

  • Maximize-your-marketing-bang

    Marketing strategy

    Maximize your marketing bang for the buck

    9 Dec, 2020

  • chatbots for marketing

    Marketing strategy

    Chatbots for marketing in banking: Hype or reality?

    21 Nov, 2018

  • Resulticks Introduction

    Marketing automation / Omnichannel marketing

    Introducing true omnichannel marketing automation

    25 Sep, 2014

  • retail customer journey

    Marketing automation / Marketing strategy

    How you can deliver the future AI in Retail customer journey

    4 Feb, 2019

  • Power of Omnichannel Marketing Automation

    B2B marketing / Marketing automation / Omnichannel marketing

    Highly regulated industries and the power of omnichannel marketing automation

    19 Nov, 2014

  • Audience data management / Data-driven marketing / Technology (how we do it)

    Do I really need a CDP?

    14 Jan, 2021

Categories

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