Author: Mani Gopalaratnam

Digital Transformation: How CTOs and CIOs Can Drive Value through Innovation

Simply put, digital transformation fundamentally changes how a business operates and the value it delivers to its customers by integrating digital technology into every aspect of the enterprise. But let me be clear. Digital...

Marketing Automation / Marketing Strategy

CRM and Marketing Automation: Chicken, Egg, or Omelette?

Although it may not rank among today’s hottest issue in marketing, the intersection of CRM and omnichannel marketing automation merits some serious consideration. This is especially true for marketers who lack a clear understanding...

Author: Mani Gopalaratnam

Digital Transformation: How CTOs and CIOs Can Drive Value through Innovation

CRM and Marketing Automation: Chicken, Egg, or Omelette?

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