• Tag: real-time

Get your (GDPR) data act together

In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively and efficiently. Given the plethora of systems and touch points, however, this data is stored in various places within and outside […]

Conversation Marketing. Who’s Talking? Who’s Listening?

Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing else, that experience taught me the power of two-way conversation, especially the listening part, to close the sale. As a door-to-door […]