All marketers, regardless of the industry from which they hail, know this: At the end of the day, delivering the right messages to their audience based on an in-depth, evolving understanding of them is...
We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...
Inspirations / Leadership / Thought / Trends / Uncategorized
2021: What’s to come in the year ahead
7 Jan, 2021
