Resulticks

Resulticks

cloud marketing

Tagged: Omnichannel

omnichannel marketing for FMCG Brands

Marketing automation / Marketing strategy

 by Sen Wang · Published

How can FMCG brands adapt omnichannel marketing?

Changing consumer preferences and expectations have dramatically altered the ways brands reach their audiences. And FMCG—the fast-moving consumer goods industry—is no exception. While traditional FMCG sales and fulfillment processes have relied almost completely on...

travel and hospitality marketing trends

Industry / Marketing strategy / Omnichannel marketing / Travel

 by Akhil Mohan · Published

Tips for emerging travel and hospitality marketing trends

The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...

marketing to millennials part 2

Marketing automation / Marketing strategy / Mobile marketing

 by Sen Wang · Published

Here to stay: Engaging Millennials, part 2

The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...

customer engagement

Data-driven marketing / Marketing strategy

 by Sen Wang · Published

Customer engagement under GDPR: A primer

From London to Rome to Melbourne to North America and beyond, May 25, 2018, marked the epicenter of a major upheaval in digital communication. That was the day General Data Protection Regulation (GDPR) came...

personas segmentation

Email marketing

 by Dakshen Ram · Published

Persona segmentation: What you really need to know

We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...

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    Marketing automation / Marketing strategy

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    B2B marketing / Marketing automation / Omnichannel marketing

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  • Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value

    How established banks can win over young professionals

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