Industry / Marketing Strategy / Omnichannel Marketing / Travel
by Akhil Mohan · Published September 11, 2018 · Last modified January 8, 2019
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
Marketing Automation / Marketing Strategy / Mobile Marketing
by Sen Wang · Published July 17, 2018 · Last modified January 8, 2019
The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...
Data Driven Marketing / Marketing Strategy
by Sen Wang · Published June 25, 2018 · Last modified January 10, 2019
From London to Rome to Melbourne to North America and beyond, May 25, 2018, marked the epicenter of a major upheaval in digital communication. That was the day General Data Protection Regulation (GDPR) came...
We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...
