• Tag: Omnichannel Marketing

A long story on the short yet Smart URL

David saw. He clicked. David bought. Well, that’s the short version of the story. Interested in that? I don’t think so. Now, here’s the long, juicy version of it. It was about 1pm on Tuesday afternoon, right around lunch time when David decided to catch up on the day’s news at his desk, on his […]

Omnichannel Marketing: Rocket Science or Piece of Cake?

The need to be an omnichannel brand is, by itself, a given in this age of the omniscient consumer. But even a few years into this state, what most brands still struggle with is the ‘How’. How does one get his hands and head around the multitude of channels, diverse audiences and a range of […]

Four Infographics for Omnichannel Awareness

We know omnichannel is not a buzzword anymore. Because, we know everyday affairs don’t really qualify as ‘buzz’, by definition. But there might still be some naysayers amongst us. And there might be some amongst us who need some periodic reassurance. Or others, who like to pinch themselves to ensure everything’s real. Or still others, […]

Four Things To Consider When Choosing A Marketing Automation Software

Once you have considered the factors to invest in a marketing automation software and decided to go ahead with it, you will find yourself at the centre of a highly crowded junction. Start moving on any side without looking out and it’s a given that you’ll take a hit – possibly even one that’s fatal […]

4 Things You Must Consider Before Investing in A Marketing Automation Software

Imagine you were browsing to shop for running shoes online. The next day you receive an email from the online store highlighting promotions of all sorts on all kinds of shoes – for running, for tennis, casuals, formals..even pumps and stilettos, when you’re decidedly male!! Ignore that, and you receive a text message with links […]

Highly Regulated Industries and the Power of Omnichannel Marketing Automation

Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel stuck between a rock and a hard place when it comes to social media and marketing automation. Why? Because, while consumers expect to interact digitally with companies in these industries – with or without the company’s best interests at heart […]

TMI? Not when it comes to marketing and big data

Too much information isn’t the problem; how to transform big data into strategic marketplace intelligence is. Consumers today have access to more sites, social networks, and online stores today than any individual could ever use, and the arsenal of devices to access them expands constantly, from laptops, smartphones, and tablets to smart watches and glasses […]

Introducing True Omnichannel Marketing Automation to the World

Bringing Resulticks to market has been a labor of love for our entire team—with emphasis on both labor and love. Labor because building a truly omnichannel marketing automation platform takes a lot of time and effort. While invention stretches the imagination and tests the strength of a team, pursuing and realizing a shared vision brings […]