• Tag: Marketing Campaign

Get your (GDPR) data act together

In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively and efficiently. Given the plethora of systems and touch points, however, this data is stored in various places within and outside […]

Three musts for a successful holiday marketing campaign

It’s officially December (when did that happen?), the weather’s turning cold, and now that Thanksgiving has passed us, behold, the Christmas decorations are coming out. The holidays are always a wonderful time of the year to spend time with family and friends, give thanks for all we have, and as marketers, send out plenty promotional […]

3 Footnotes to Boost Your Campaign Performance

The proof of a pudding is in its eating. Likewise, a campaign is all about its performance at the end of it. Having said that, they also say you can’t rest on your laurels, one step at a time, failure is the stepping stone to success. Well, all that essentially translating to mean, in our […]