artificial intelligence in email marketing

AI gives email marketing a makeover

Email, the sturdy, longstanding cornerstone of digital marketing communications for both B2B and B2C companies, remains as vital and effective as ever. Compellingly written, well designed, and capped off with an irresistible call to...

bigdata

It’s called big data for a reason

While big data still baffles many marketers, a step-by-step approach can yield highly valuable results Overwhelmed by the size and complexity of big data, too many marketers don’t even know where to start to...