Marketing Automation / Marketing Strategy
by Mani Gopalaratnam · Published June 7, 2019 · Last modified June 22, 2019
Although it may not rank among today’s hottest issue in marketing, the intersection of CRM and omnichannel marketing automation merits some serious consideration. This is especially true for marketers who lack a clear understanding...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified June 24, 2019
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
