Analytics / Audience data management / Customer engagement / Machine learning and AI
by Anuradha Sriraman · Published
Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media create huge amounts of data—static and dynamic, structured and unstructured. With the right customer data platform (CDP), banks can...
Today’s omnipresent consumers navigate a wide-ranging array of touchpoints in their interactions with brands. As they do, they leave their footprints in the form of signals and intents. Many organizations fail to utilize this...
Banks started to digitize years ago but never implemented it with such haste as in the past year. Creating seamless, digital experiences for customers now sits near or at the top of most banking...
Audience data management / Data-driven marketing / Technology (how we do it)
by Gladys Ng · Published
That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...
