Five data-driven bank marketing strategies for 2021
Banks started to digitize years ago but never implemented it with such haste as in the past year. Creating seamless, digital experiences for customers now sits near or at the top of most banking...
Do I really need a CDP?
That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...
