• Tag: Big Data

Get your (GDPR) data act together

In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively and efficiently. Given the plethora of systems and touch points, however, this data is stored in various places within and outside […]

Conversation marketing. Who’s talking? Who’s listening?

Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing else, that experience taught me the power of two-way conversation, especially the listening part, to close the sale. As a door-to-door […]

TMI? Not when it comes to marketing and big data

Too much information isn’t the problem; how to transform big data into strategic marketplace intelligence is. Consumers today have access to more sites, social networks, and online stores today than any individual could ever use, and the arsenal of devices to access them expands constantly, from laptops, smartphones, and tablets to smart watches and glasses […]

Introducing True Omnichannel Marketing Automation to the World

Bringing Resulticks to market has been a labor of love for our entire team—with emphasis on both labor and love. Labor because building a truly omnichannel marketing automation platform takes a lot of time and effort. While invention stretches the imagination and tests the strength of a team, pursuing and realizing a shared vision brings […]