It’s called big data for a reason
While big data still baffles many marketers, a step-by-step approach can yield highly valuable results Overwhelmed by the size and complexity of big data, too many marketers don’t even know where to start to...
Get your (GDPR) data act together
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...
Conversation marketing. Who’s talking? Who’s listening?
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...
TMI? Not when it comes to marketing and big data
Too much information isn’t the problem; how to transform big data into strategic marketplace intelligence is. Consumers today have access to more sites, social networks, and online stores today than any individual could ever...
Introducing True Omnichannel Marketing Automation to the World
Bringing Resulticks to market has been a labor of love for our entire team—with emphasis on both labor and love. Labor because building a truly omnichannel marketing automation platform takes a lot of time...
