The obstacle to individualization With more technology and data available than ever, today’s consumers are increasingly expecting consistently, seamlessly personalized experiences from brands. They want communications and interactions that reflect their unique needs, preferences,...
While big data still baffles many marketers, a step-by-step approach can yield highly valuable results Overwhelmed by the size and complexity of big data, too many marketers don’t even know where to start to...
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...
Too much information isn’t the problem; how to transform big data into strategic marketplace intelligence is. Consumers today have access to more sites, social networks, and online stores today than any individual could ever...
Bringing Resulticks to market has been a labor of love for our entire team—with emphasis on both labor and love. Labor because building a truly omnichannel marketing automation platform takes a lot of time...
