Resulticks

Resulticks

cloud marketing

Tagged: audience data management ...

Data-driven marketing / Machine learning and AI / Marketing strategy

 by Subramaniam B · Published

Top 5 things to know before introducing AI to your marketing

The marketing industry as a whole has been at the forefront of the AI revolution, incorporating into business processes, underlying technology, and customer interactions. The same, however, cannot be said for all marketers. While...

Analytics / Audience data management / Customer engagement / Machine learning and AI

 by Anuradha Sriraman · Published

CDP for Banks: Empowering banks to engage customers deeply and profitably!

Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media create huge amounts of data—static and dynamic, structured and unstructured. With the right customer data platform (CDP), banks can...

audience identity resolution

Audience / Identity Management and Progressive Profiling / Insurance

 by Anuradha Sriraman · Published

The case for audience identity resolution in insurance

Audience identity resolution—the technology-enabled process of capturing and matching a diverse, growing list of attributes to identify the omnichannel customer behind multiple digital identities and deliver a singular, unified view of them—has undoubtedly become...

better customer engagement

Big data / Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing / Real-time conversation

 by Max Russell · Published

Data, context, insights: Making better customer engagement happen

I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...

Recent Posts

  • Recent Posts
  • Popular Posts
  • Data-driven marketing / Machine learning and AI / Marketing strategy

    Top 5 things to know before introducing AI to your marketing

    8 Apr, 2021

  • Analytics / Audience data management / Customer engagement / Machine learning and AI

    CDP for Banks: Empowering banks to engage customers deeply and profitably!

    29 Mar, 2021

  • Audience data management / Big data / Data-driven marketing

    Customer data platform: The next big thing for marketers

    17 Mar, 2021

  • Marketing strategy

    Dear Resulticks: How long is too long to wait for ROI?

    11 Mar, 2021

  • Banking / Data-driven marketing / Marketing strategy

    Five data-driven bank marketing strategies for 2021

    3 Mar, 2021

  • chatbots for marketing

    Marketing strategy

    Chatbots for marketing in banking: Hype or reality?

    21 Nov, 2018

  • Resulticks Introduction

    Marketing automation / Omnichannel marketing

    Introducing true omnichannel marketing automation

    25 Sep, 2014

  • retail customer journey

    Marketing automation / Marketing strategy

    How you can deliver the future AI in Retail customer journey

    4 Feb, 2019

  • Power of Omnichannel Marketing Automation

    B2B marketing / Marketing automation / Omnichannel marketing

    Highly regulated industries and the power of omnichannel marketing automation

    19 Nov, 2014

  • Data-driven marketing / Machine learning and AI / Marketing strategy

    Top 5 things to know before introducing AI to your marketing

    8 Apr, 2021

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