The marketing industry as a whole has been at the forefront of the AI revolution, incorporating into business processes, underlying technology, and customer interactions. The same, however, cannot be said for all marketers. While...
Analytics / Audience data management / Customer engagement / Machine learning and AI
by Anuradha Sriraman · Published
Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media create huge amounts of data—static and dynamic, structured and unstructured. With the right customer data platform (CDP), banks can...
Audience / Identity Management and Progressive Profiling / Insurance
by Anuradha Sriraman · Published
Audience identity resolution—the technology-enabled process of capturing and matching a diverse, growing list of attributes to identify the omnichannel customer behind multiple digital identities and deliver a singular, unified view of them—has undoubtedly become...
Big data / Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing / Real-time conversation
by Max Russell · Published
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
