Acquisition customer journey

The Never-Ending Seamless Journey Congratulations. That prospect you’ve been nurturing with your seamless multi-channel marketing campaign just said, “Yes.” So what happens now? Does the seamless journey continue? Or does you new customer become...

The ROI of persona building

In a recent study of companies that missed their revenue and lead goals, nearly three-quarters failed because they lacked a qualitative understanding of their personas. Conversely, companies that exceeded their revenue and lead goals...

Where does SEO fit into omnichannel marketing?

As a seasoned SEO professional with an interest in digital marketing, the most compelling component of omnichannel marketing automation is total channel integration, an ideal state that makes the much sought after seamless user...