Home to hundreds of millions of digitally savvy customers, Southeast Asia has become a hotbed of digitisation and new ecommerce trends. Businesses in the region have recognized the power of an omnichannel marketing and customer engagement strategy to create greater brand awareness, higher conversion rates, and stronger customer loyalty across channels and devices. Unfortunately, many companies seem to lag behind in exercising that power to the fullest.

But implementing omnichannel marketing automation is no mean feat and comes with its own set of unique challenges. To understand what factors are holding back businesses from fully realizing omnichannel, we commissioned Econsultancy to conduct an online survey of nearly 350 enterprise businesses in the region.

Amongst the insights, we found:

The main challenges preventing businesses from carrying out effective and consistent omnichannel marketing are:

When business were asked to evaluate themselves on this statement: “We take an integrated approach to customer engagement across different channels, leveraged customer data and possessed the necessary technology and processes to support this.”

Businesses benchmark their omnichannel communications and campaign performance in the following ways:

The full report reveals many other factors preventing businesses from realizing omnichannel marketing. It also offers insights into what strategies and solutions put Southeast Asia’s omnichannel leaders ahead of the curve. Download it today.