Gartner names Resulticks to the 2017 Magic Quadrant


by Vandana Prabhakar

April 13, 2017

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The Resulticks team just learned that Gartner has named our platform to its 2017 Magic Quadrant for Multichannel Campaign Management. This debut as a Niche Player in the highly respected Magic Quadrant marks a major milestone in the continuing story of Resulticks’ rapid growth, which began in 2014.

Redickaa Subrammanian, our co-founder, said, “This is an extremely proud moment for us all at Resulticks. We see it as a validation of all the hard work, creative application, and commitment the Resulticks team has shown over the past few years. We thank Gartner for including our platform this year.”

Gartner describes the companies in the 2017 MCCM Magic Quadrant as offering “the most relevant marketing solutions.” It later goes on to say, “Multichannel campaign management vendors are adding capabilities that deliver rich customer experiences — now a crucial marketplace differentiator. They’re supporting and automating the customer journey with data; and they’re integrating tools that combine insights into the delivery of customized content in near-real or real time.”

In speaking specifically about Resulticks, Subrammanian says, “We believe we were named this year for many of the same reasons our clients choose us — our excellent functionality, extremely intuitive user interface, comprehensive data integration capabilities, and of course, our constant focus on customer satisfaction.”

Dakshen Ram, Resulticks co-founder and product development head adds, “Resulticks is a completely organically built solution. We’ve come a long way since hitting the drawing board a few years back. We’ve got so many more plans in terms of product and feature development that I’m confident we’ll continue to enjoy the same kind of global recognition that our inclusion in the Magic Quadrant has brought us.”

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