Four Infographics for Omnichannel Awareness

Four Infographics for Omnichannel Awareness

by Resulticks

September 9, 2015

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We know omnichannel is not a buzzword anymore. Because, we know everyday affairs don’t really qualify as ‘buzz’, by definition. But there might still be some naysayers amongst us. And there might be some amongst us who need some periodic reassurance. Or others, who like to pinch themselves to ensure everything’s real. Or still others, who just like to open a book and read for the nth time that Mount Everest is the tallest mountain the world. Well, for all of those people and for the rest of us who might just like a good read on some statistics, here are a few good infographics for omnichannel awareness.

The Evolution of Omnichannel

From equating omnichannel to an ‘experience’ in 2010 to ‘digital ubiquity’ and the ‘Internet of Things’ by 2014. What’s transpired over this long journey in such a short time?

The Evolution of Omnichannel
Source: https://s-media-cache-ak0.pinimg.com/736x/f0/0b/3c/f00b3cf0d5fadfa57eed85e93aa14bb6.jpg

Omnichannel Infrastructure
While the ‘Internet of Things’ has multiple components to it, what’s always at the centre where omnichannel communication is concerned, is the customer. Here’s a look at the infrastructure that keeps the the lifecycle journey going across various touchpoints and means of engagement.

Omnichannel Infrastructure
https://s-media-cache-ak0.pinimg.com/736x/3c/70/f2/3c70f261dec897183f063c6190bd881a.jpg

 

A Day in the Life of Bob
Evolution and infrastructure aside, what does today’s customer ‘Bob’ do and expect that warrants all this noise and show? Take a look at this neat infographic and see if you find the ‘Bob’ in you, omnichannely speaking.

Implementing an Omnichannel Solutions
https://s-media-cache-ak0.pinimg.com/736x/6e/a9/e7/6ea9e75d2b2417732ded300959e36a9a.jpg

A Day in the Life of Bob
Conversely, how are organizations responding to ‘Bob’? And coming a full circle, what are they doing that’s resulted in today’s state of digital ubiquity, as alluded to by our first.

Optimize Omnichannel Engagement
http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/04/optimize-omnichannel-marketing-infographic.jpg

Have a thought or an infographic you’d like to add to this story? We’d like to hear from you at info@resulticks.com