Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...
In a world where data consumption fuels meaningful customer engagements, it is imperative for the successful marketer to ascertain which insights should inform strategic decisions (actionable) and which are simply vanity metrics (interesting). With...
The Internet of Things (IoT) is a system linking any device to the Internet and to other connected devices. It is a giant network of connected things and people that allows the sharing of...
Hearing a story for the first time is an interesting experience, whereas, hearing it every day is not a fascinating one. And, the same applies to the marketing communications delivered by brands. Marketers are...
