Resulticks

Resulticks

cloud marketing

Category: Real-time conver ...

Real-time Marketing

Data-driven marketing / Marketing strategy / Omnichannel marketing / Real-time conversation

 by Sen Wang · Published

How to get real-time ready

Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...

omnichannel challenges for marketers

Marketing automation / Marketing strategy / Mobile marketing / Real-time conversation

 by Sen Wang · Published

Top omnichannel marketing priorities and challenges in Southeast Asia

Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...

better customer engagement

Big data / Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing / Real-time conversation

 by Max Russell · Published

Data, context, insights: Making better customer engagement happen

I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...

marketing's new frontier

Data-driven marketing / Marketing automation / Omnichannel marketing / Real-time conversation

 by Max Russell · Published

From the personal to the individual: Marketing’s new frontier

If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...

internet of things

Email marketing / Marketing automation / Marketing strategy / Mobile marketing / Omnichannel marketing / Real-time conversation / Social media marketing / Technology (how we do it)

 by Admin · Published

IoT and the continuously connected customer

“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...

marketing to millennials

Marketing automation / Marketing strategy / Real-time conversation

 by Sen Wang · Published

More than a fad: Tips for Millennial marketing, part 1

Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...

real-time marketing

Real-time conversation

 by Sen Wang · Published

Can companies keep up with real-time marketing?

Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...

real time marketing

Marketing automation / Real-time conversation

 by Sangeet Samuel · Published

Getting real-time marketing right

An earlier blog in this space pointed out the pitfalls digital marketers dig for themselves when they favor speed and reach over context, continuity, and customer privacy in real-time marketing. That blog addressed what...

social media for omnichannel age

Email marketing / Omnichannel marketing / Real-time conversation / Social media marketing

 by Sen Wang · Published

Social media marketing for the omnichannel age

Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities...

conversation marketing

Real-time conversation

 by Redickaa Subrammanian · Published

Conversion-focused conversation marketing

fter almost two decades of experience in marketing—most of it leading a digital marketing agency—I feel obligated to help clear up a misperception that continues to perpetuate itself far and wide, even among some...

Recent Posts

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