How to get real-time ready
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Data-driven marketing / Marketing strategy / Omnichannel marketing / Real-time conversation
by Sen Wang · Published
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Marketing automation / Marketing strategy / Mobile marketing / Real-time conversation
by Sen Wang · Published
Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...
Big data / Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing / Real-time conversation
by Max Russell · Published
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
Data-driven marketing / Marketing automation / Omnichannel marketing / Real-time conversation
by Max Russell · Published
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Email marketing / Marketing automation / Marketing strategy / Mobile marketing / Omnichannel marketing / Real-time conversation / Social media marketing / Technology (how we do it)
by Admin · Published
“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...
Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...
Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...
An earlier blog in this space pointed out the pitfalls digital marketers dig for themselves when they favor speed and reach over context, continuity, and customer privacy in real-time marketing. That blog addressed what...
Email marketing / Omnichannel marketing / Real-time conversation / Social media marketing
by Sen Wang · Published
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities...
fter almost two decades of experience in marketing—most of it leading a digital marketing agency—I feel obligated to help clear up a misperception that continues to perpetuate itself far and wide, even among some...