Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Email Marketing / Marketing Automation / Marketing Strategy / Mobile Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing / Technology (how we do it)
by Admin · Published July 12, 2018
“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...
Marketing Automation / Marketing Strategy / Real-Time Conversation
by Sen Wang · Published July 5, 2018
Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...
Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...
Marketing Automation / Real-Time Conversation
by Sangeet Samuel · Published May 11, 2018 · Last modified May 31, 2018
An earlier blog in this space pointed out the pitfalls digital marketers dig for themselves when they favor speed and reach over context, continuity, and customer privacy in real-time marketing. That blog addressed what...
Email Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing
by Sen Wang · Published April 25, 2018 · Last modified May 30, 2018
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities...
by Redcikaa Subrammanian · Published March 28, 2018 · Last modified May 30, 2018
fter almost two decades of experience in marketing—most of it leading a digital marketing agency—I feel obligated to help clear up a misperception that continues to perpetuate itself far and wide, even among some...
