Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published December 6, 2018 · Last modified April 23, 2019
The breathtaking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions emerge one after another in rapid succession. Channels...
Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018 · Last modified January 17, 2019
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified January 8, 2019
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
Industry / Marketing Strategy / Omnichannel Marketing / Travel
by Akhil Mohan · Published September 11, 2018 · Last modified January 8, 2019
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 30, 2018 · Last modified January 8, 2019
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Marketing Strategy / Omnichannel Marketing
by Akhil Mohan · Published August 16, 2018 · Last modified January 8, 2019
The old silos of retail are crumbling—fast. Between online and offline, social media and email, across a growing variety of touchpoints, today’s customers want the barriers to an uninterrupted omnichannel shopping experience to come...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 7, 2018 · Last modified January 8, 2019
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
Email Marketing / Marketing Automation / Marketing Strategy / Mobile Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing / Technology (how we do it)
by Admin · Published July 12, 2018 · Last modified January 8, 2019
“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing
by Gladys Ng · Published July 10, 2018 · Last modified February 20, 2019
Beauty is undergoing a digital revolution. Instagram-friendly products and mobile content are givens. Influencers have become an integral element of beauty campaigns. Video and live content vie for the attention of consumers. And the...
Email Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing
by Sen Wang · Published April 25, 2018 · Last modified January 8, 2019
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities...
