The personalization methods marketers have clung to for years are simply no longer enough. As brands increasingly focus on creating omnichannel campaigns that leverage customer data and offer real-time communication, they will quickly realize...
When you think about what goes into delivering great customer service in the hospitality sector, you probably think about communication and problem-solving. You probably don’t think about online data. However, the hospitality sector has...
Millennials and Gen Z encompass the most digitally engaged demographic of consumers. Mobile, social, and digital platforms occupy the forefront of their personal lives, as well as their purchasing behavior. Both generations expect brands...
Home to hundreds of millions of digitally savvy customers, Southeast Asia has become a hotbed of digitisation and new ecommerce trends. Businesses in the region have recognized the power of an omnichannel marketing and...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Sen Wang · Published
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Big Data / Data Driven Marketing / Marketing Automation / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
The breathtaking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions emerge one after another in rapid succession. Channels...
Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
