Customer engagement / Digital transformation / Omnichannel marketing
by Kelvin Fernandes · Published
It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...
Customer experience is key When it comes to the acquisition and retention of new customers, customer experience (CX) has become the new supreme battleground. Companies like Uber and Airbnb have redefined CX across marketing,...
Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...
Omnichannel marketing is an endeavor with many facets, made possible by the constant shifts in consumer expectations and advancements in technology. We’ve gathered here some key concepts that you should now, with simplified definitions...
Legendary opera star Luciano Pavarotti received great acclaim for his ability to hit high Cs—the hallmark of all great tenors—multiple times in a single aria. At Resulticks, we emphasize that to maximize the impact...
Digital, undoubtedly, is a major priority for all industries and is literally getting adopted and implemented at a pace like never before. Everyone is working to achieve improved engagement with personalized end to end...
Once again, Resulticks has been named to the May 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. That marks four times in the six short years since our entry into the marketing automation space...
Digital transformation / Marketing automation / Omnichannel marketing
by Mani Gopalaratnam · Published
As new channels and devices proliferate, as increasingly digitally-savvy consumers adopt new behavioral patterns and shifting expectations of what amounts to “good service,” as business models undergo digital transformations, the banking, financial services, and...
Customer engagement today is defined by speed, precision, relevance, and continuity. It is the product of significant strides in marketing technology, the explosion of data, and skyrocketing consumer expectations for meaningful, seamless interactions with...
Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing
by Rory clark · Published
For the vast majority of brands and businesses in Australia, gone are the days of the “spray-and-pray” marketing campaigns that became ubiquitous with the rise of consumerism in the second half of the twentieth...
Inspirations / Leadership / Thought / Trends / Uncategorized
2021: What’s to come in the year ahead
7 Jan, 2021
