Resulticks

Resulticks

cloud marketing

Category: Omnichannel mark ...

omnichannel architecture

Big data / Data-driven marketing / Omnichannel marketing

 by Rory Clark · Published

How can a data lake enable an omnichannel architecture?

Every day over 2.5 billion gigabytes of new data is created worldwide through business transactions, social media content, smartphone usage, online activities, and the internet of things (IoT). What’s more, 90% of the world’s...

omnichannel customer engagement

Customer engagement / Digital transformation / Omnichannel marketing

 by Kelvin Fernandes · Published

Making omnichannel customer engagement your centrifugal force of transformation

It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...

omnichannel marketing roadblocks

Omnichannel marketing

 by Rory Clark · Published

Overcoming omnichannel marketing roadblocks

Customer experience is key When it comes to the acquisition and retention of new customers, customer experience (CX) has become the new supreme battleground. Companies like Uber and Airbnb have redefined CX across marketing,...

Omnichannel customer journeys

Customer engagement / Omnichannel marketing

 by Sen Wang · Published

Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger

Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...

Basic concepts of Omnichannel Marketing | Resulticks

Omnichannel marketing

 by Arpitha Shivkumar · Published

Omnichannel marketing: The basic concepts you should know

Omnichannel marketing is an endeavor with many facets, made possible by the constant shifts in consumer expectations and advancements in technology. We’ve gathered here some key concepts that you should now, with simplified definitions...

Omnichannel marketing

 by Max Russell · Published

Hit the high Cs of omnichannel marketing content

Legendary opera star Luciano Pavarotti received great acclaim for his ability to hit high Cs—the hallmark of all great tenors—multiple times in a single aria. At Resulticks, we emphasize that to maximize the impact...

demystifying omnichannel strategy ingredients

Marketing automation / Omnichannel marketing

 by Kulmeet Bawa · Published

Demystifying the ingredients of an omnichannel strategy during the lockdown

Digital, undoubtedly, is a major priority for all industries and is literally getting adopted and implemented at a pace like never before. Everyone is working to achieve improved engagement with personalized end to end...

gartner magic quadrant

Marketing automation / Omnichannel marketing

 by Dakshen Ram · Published

Gartner names Resulticks to the Magic Quadrant again. How we did it four years in a row

Once again, Resulticks has been named to the May 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. That marks four times in the six short years since our entry into the marketing automation space...

digital transformation challenges in BFSI sector

Digital transformation / Marketing automation / Omnichannel marketing

 by Mani Gopalaratnam · Published

Digital transformation challenges in the BFSI sector

As new channels and devices proliferate, as increasingly digitally-savvy consumers adopt new behavioral patterns and shifting expectations of what amounts to “good service,” as business models undergo digital transformations, the banking, financial services, and...

omnichannel customer engagement

Customer engagement / Omnichannel marketing

 by Sidhant Rijhwani · Published

Rules to facilitate omnichannel customer engagement

Customer engagement today is defined by speed, precision, relevance, and continuity. It is the product of significant strides in marketing technology, the explosion of data, and skyrocketing consumer expectations for meaningful, seamless interactions with...

Recent Posts

  • Recent Posts
  • Popular Posts
  • Data-driven marketing / Machine learning and AI / Marketing strategy

    Top 5 things to know before introducing AI to your marketing

    8 Apr, 2021

  • Analytics / Audience data management / Customer engagement / Machine learning and AI

    CDP for Banks: Empowering banks to engage customers deeply and profitably!

    29 Mar, 2021

  • Audience data management / Big data / Data-driven marketing

    Customer data platform: The next big thing for marketers

    17 Mar, 2021

  • Marketing strategy

    Dear Resulticks: How long is too long to wait for ROI?

    11 Mar, 2021

  • Banking / Data-driven marketing / Marketing strategy

    Five data-driven bank marketing strategies for 2021

    3 Mar, 2021

  • chatbots for marketing

    Marketing strategy

    Chatbots for marketing in banking: Hype or reality?

    21 Nov, 2018

  • Resulticks Introduction

    Marketing automation / Omnichannel marketing

    Introducing true omnichannel marketing automation

    25 Sep, 2014

  • retail customer journey

    Marketing automation / Marketing strategy

    How you can deliver the future AI in Retail customer journey

    4 Feb, 2019

  • Power of Omnichannel Marketing Automation

    B2B marketing / Marketing automation / Omnichannel marketing

    Highly regulated industries and the power of omnichannel marketing automation

    19 Nov, 2014

  • Data-driven marketing / Machine learning and AI / Marketing strategy

    Top 5 things to know before introducing AI to your marketing

    8 Apr, 2021

Categories

  • Analytics
  • asset management
  • Audience
  • Audience data management
  • B2B marketing
  • Banking
  • Big data
  • Black Friday
  • Conversion attribution
  • Culture
  • Customer engagement
  • Data security
  • Data-driven marketing
  • Digital transformation
  • Email marketing
  • GDPR
  • Healthcare
  • Identity Management and Progressive Profiling
  • Industry
  • Inspirations
  • Insurance
  • Internet of Things
  • Leadership
  • Machine learning and AI
  • Marketing automation
  • Marketing strategy
  • Mobile marketing
  • Multichannel marketing
  • Omnichannel marketing
  • Persona & Lifetime Value
  • Real-time conversation
  • Retail
  • Social media marketing
  • Technology (how we do it)
  • Thought
  • Travel
  • Trends
  • Uncategorized