- Category: Omnichannel Marketing
Social media for the omnichannel age
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities for deeper connections with customers and prospects. No surprise, then, that marketers have been devoting themselves to plotting the perfect social […]
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Get your (GDPR) data act together
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively and efficiently. Given the plethora of systems and touch points, however, this data is stored in various places within and outside […]
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Conversation marketing. Who’s talking? Who’s listening?
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing else, that experience taught me the power of two-way conversation, especially the listening part, to close the sale. As a door-to-door […]
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Acquisition customer journey
The Never-Ending Seamless Journey Congratulations. That prospect you’ve been nurturing with your seamless multi-channel marketing campaign just said, “Yes.” So what happens now? Does the seamless journey continue? Or does you new customer become little more than an account number with an email address. Failing to continue that carefully crafted, rewarding conversation you’ve already started […]
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Who abandoned the cart? Your customer or you?
Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. That’s the good news for e-tailers. Online shoppers abandon their shopping carts somewhere in the range 67 to 78 percent of the time depending on the source, which translates in billions upon billions in potential lost revenue […]
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A long story on the short yet Smart URL
David saw. He clicked. David bought. Well, that’s the short version of the story. Interested in that? I don’t think so. Now, here’s the long, juicy version of it. It was about 1pm on Tuesday afternoon, right around lunchtime when David decided to catch up on the day’s news at his desk, on his laptop. […]
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Digital retail trends – It’s not all what you think
The retail industry has been one of the first to experience the impact of Omnichannel Marketing over the last few years. Like it or not, it has revolutionized the way retail does business forever. And while evolution happens, it’s surprising to find out what really changes and what bucked the trend when we take stock […]
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Three benefits of using propensity to drive customer engagement
Did you know? Only about 25% of digital marketers are aggressively using big data insights, according to a recent study released by Seattle-based 2nd Watch. Segmenting the right audience and creating the right message goes only halfway into formulating the perfect marketing strategy. Imagine getting into a sword fight with an Excalibur but being blindfolded at the same […]
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Omnichannel Marketing: rocket science or piece of cake?
The need to be an omnichannel brand is, by itself, a given in this age of the omniscient consumer. But even a few years into this state, what most brands still struggle with is the ‘How’. How does one get his hands and head around the multitude of channels, diverse audiences and a range of […]
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3 Footnotes to Boost Your Campaign Performance
The proof of a pudding is in its eating. Likewise, a campaign is all about its performance at the end of it. Having said that, they also say you can’t rest on your laurels, one step at a time, failure is the stepping stone to success. Well, all that essentially translating to mean, in our […]
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Four Infographics for Omnichannel Awareness
We know omnichannel is not a buzzword anymore. Because, we know everyday affairs don’t really qualify as ‘buzz’, by definition. But there might still be some naysayers amongst us. And there might be some amongst us who need some periodic reassurance. Or others, who like to pinch themselves to ensure everything’s real. Or still others, […]
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Highly Regulated Industries and the Power of Omnichannel Marketing Automation
Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel stuck between a rock and a hard place when it comes to social media and marketing automation. Why? Because, while consumers expect to interact digitally with companies in these industries – with or without the company’s best interests at heart […]
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TMI? Not when it comes to marketing and big data
Too much information isn’t the problem; how to transform big data into strategic marketplace intelligence is. Consumers today have access to more sites, social networks, and online stores today than any individual could ever use, and the arsenal of devices to access them expands constantly, from laptops, smartphones, and tablets to smart watches and glasses […]
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Introducing True Omnichannel Marketing Automation to the World
Bringing Resulticks to market has been a labor of love for our entire team—with emphasis on both labor and love. Labor because building a truly omnichannel marketing automation platform takes a lot of time and effort. While invention stretches the imagination and tests the strength of a team, pursuing and realizing a shared vision brings […]
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