Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified October 31, 2018
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
Industry / Marketing Strategy / Omnichannel Marketing / Travel
by Akhil Mohan · Published September 11, 2018
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Marketing Strategy / Omnichannel Marketing
by Akhil Mohan · Published August 16, 2018 · Last modified August 17, 2018
The old silos of retail are crumbling—fast. Between online and offline, social media and email, across a growing variety of touchpoints, today’s customers want the barriers to an uninterrupted omnichannel shopping experience to come...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 7, 2018 · Last modified August 8, 2018
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
Email Marketing / Marketing Automation / Marketing Strategy / Mobile Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing / Technology (how we do it)
by Admin · Published July 12, 2018
“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing
by Gladys Ng · Published July 10, 2018 · Last modified July 13, 2018
Beauty is undergoing a digital revolution. Instagram-friendly products and mobile content are givens. Influencers have become an integral element of beauty campaigns. Video and live content vie for the attention of consumers. And the...
Email Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing
by Sen Wang · Published April 25, 2018 · Last modified May 30, 2018
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities...
Big Data / Data Driven Marketing / Omnichannel Marketing
by Dakshen Ram · Published December 6, 2017 · Last modified April 11, 2018
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...
