Marketing Strategy / Omnichannel Marketing
by James DeFelice · Published June 28, 2019 · Last modified July 10, 2019
Millennials and Gen Z encompass the most digitally engaged demographic of consumers. Mobile, social, and digital platforms occupy the forefront of their personal lives, as well as their purchasing behavior. Both generations expect brands...
Marketing Automation / Marketing Strategy / Omnichannel Marketing
by Gladys Ng · Published June 25, 2019 · Last modified July 10, 2019
Home to hundreds of millions of digitally savvy customers, Southeast Asia has become a hotbed of digitisation and new ecommerce trends. Businesses in the region have recognized the power of an omnichannel marketing and...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Sen Wang · Published June 13, 2019 · Last modified June 26, 2019
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Big Data / Data Driven Marketing / Marketing Automation / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published May 20, 2019 · Last modified June 22, 2019
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published December 6, 2018 · Last modified June 24, 2019
The breathtaking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions emerge one after another in rapid succession. Channels...
Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018 · Last modified June 24, 2019
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified June 24, 2019
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
Industry / Marketing Strategy / Omnichannel Marketing / Travel
by Akhil Mohan · Published September 11, 2018 · Last modified June 24, 2019
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 30, 2018 · Last modified June 24, 2019
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Marketing Strategy / Omnichannel Marketing
by Akhil Mohan · Published August 16, 2018 · Last modified June 24, 2019
The old silos of retail are crumbling—fast. Between online and offline, social media and email, across a growing variety of touchpoints, today’s customers want the barriers to an uninterrupted omnichannel shopping experience to come...
