internet of things

IoT and the continuously connected customer

“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...

anatomy of an SMS

Anatomy of an SMS for the marketer

“Macy’s Promo Alerts: Enjoy extra 20% off + last call for Free Guaranteed Father’s Day Delivery: http://resu.io/aW7rt. Details: http://resu.io/fDaE7. Txt STOP=End” This is an example of a well-written marketing SMS. Marketers meticulously budget their...

successful SMS campaign

3 Steps to a Successful SMS Campaign

If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are worldwide. SMS...