Marketing Automation / Marketing Strategy / Mobile Marketing / Real-Time Conversation
by Sen Wang · Published May 21, 2019 · Last modified June 22, 2019
Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...
Marketing Automation / Marketing Strategy / Mobile Marketing
by Sen Wang · Published July 17, 2018 · Last modified June 24, 2019
The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...
Email Marketing / Marketing Automation / Marketing Strategy / Mobile Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing / Technology (how we do it)
by Admin · Published July 12, 2018 · Last modified June 24, 2019
“Today’s customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to...
by Vandana Prabhakar · Published November 18, 2015 · Last modified February 20, 2019
“Macy’s Promo Alerts: Enjoy extra 20% off + last call for Free Guaranteed Father’s Day Delivery: http://resu.io/aW7rt. Details: http://resu.io/fDaE7. Txt STOP=End” This is an example of a well-written marketing SMS. Marketers meticulously budget their...
If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are worldwide. SMS...
