• Category: Mobile Marketing

Anatomy of an SMS for the marketer

“Macy’s Promo Alerts: Enjoy extra 20% off + last call for Free Guaranteed Father’s Day Delivery: http://resu.io/aW7rt. Details: http://resu.io/fDaE7. Txt STOP=End” This is an example of a well-written marketing SMS. Marketers meticulously budget their available resources among various campaigns and channels to garner maximum returns, but often fail to efficiently budget the 160 characters available […]

3 Steps to a Successful SMS Campaign

If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are worldwide. SMS or Text messages remain popular because they are fast and easy to use, saving time and allowing for both privacy and […]