• Category: Marketing Strategy

Who abandoned the cart? Your customer or you?

Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. That’s the good news for e-tailers. Online shoppers abandon their shopping carts somewhere in the range 67 to 78 percent of the time depending on the source, which translates inbillions upon billions inpotential lost revenue per year. […]

3 Musts for a Successful Holiday Marketing Campaign

It’s officially December (when did that happen???), the weather’s turning cold and now that Thanksgiving has passed us, behold, the Christmas decorations are coming out. The holidays are always a wonderful time of the year to spend time with family and friends, give thanks for all we have, and as marketers, send out plenty promotional […]