• Category: Marketing Automation

Acquisition Customer Journey

The Never-Ending Seamless Journey Congratulations. That prospect you’ve been nurturing with your seamless multi-channel marketing campaign just said, “Yes.” So what happens now? Does the seamless journey continue? Or does you new customer become little more than an account number with an email address. Failing to continue that carefully crafted, rewarding conversation you’ve already started […]

Three benefits of using propensity to drive customer engagement

Did you know? Only about 25% of digital marketers are aggressively using big data insights, according to a recent study released by Seattle-based 2nd Watch. Segmenting the right audience and creating the right message goes only halfway into formulating the perfect marketing strategy. Imagine getting into a sword fight with an Excalibur but being blindfolded at the same […]

Omnichannel Marketing: Rocket Science or Piece of Cake?

The need to be an omnichannel brand is, by itself, a given in this age of the omniscient consumer. But even a few years into this state, what most brands still struggle with is the ‘How’. How does one get his hands and head around the multitude of channels, diverse audiences and a range of […]

Marketing Automation – The Myths And The Facts

You’ll be surprised how even some of the savviest marketers shy away from adapting to the next big thing. And, you can’t always blame them – considering their dilemma of choices, ever increasing targets and shrinking budgets. It might seem safer to stick to traditional marketing methods that one has experience with, rather than deal […]

3 Footnotes to Boost Your Campaign Performance

The proof of a pudding is in its eating. Likewise, a campaign is all about its performance at the end of it. Having said that, they also say you can’t rest on your laurels, one step at a time, failure is the stepping stone to success. Well, all that essentially translating to mean, in our […]

Four Things To Consider When Choosing A Marketing Automation Software

Once you have considered the factors to invest in a marketing automation software and decided to go ahead with it, you will find yourself at the centre of a highly crowded junction. Start moving on any side without looking out and it’s a given that you’ll take a hit – possibly even one that’s fatal […]

4 Things You Must Consider Before Investing in A Marketing Automation Software

Imagine you were browsing to shop for running shoes online. The next day you receive an email from the online store highlighting promotions of all sorts on all kinds of shoes – for running, for tennis, casuals, formals..even pumps and stilettos, when you’re decidedly male!! Ignore that, and you receive a text message with links […]

Highly Regulated Industries and the Power of Omnichannel Marketing Automation

Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel stuck between a rock and a hard place when it comes to social media and marketing automation. Why? Because, while consumers expect to interact digitally with companies in these industries – with or without the company’s best interests at heart […]

Introducing True Omnichannel Marketing Automation to the World

Bringing Resulticks to market has been a labor of love for our entire team—with emphasis on both labor and love. Labor because building a truly omnichannel marketing automation platform takes a lot of time and effort. While invention stretches the imagination and tests the strength of a team, pursuing and realizing a shared vision brings […]