AI gives email marketing a makeover

Email, the sturdy, longstanding cornerstone of digital marketing communications for both B2B and B2C companies, remains as vital and effective as ever. Compellingly written, well designed, and capped off with an irresistible call to...

The ROI of persona building

In a recent study of companies that missed their revenue and lead goals, nearly three-quarters failed because they lacked a qualitative understanding of their personas. Conversely, companies that exceeded their revenue and lead goals...