It’s no secret, mobile is the future. With the parabolic rise of mobile engagement, it’s more critical than ever to understand how to maximize the potentials of this increasingly central channel. Smartphones are becoming...
asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation
by Arpitha Shivkumar · Published
According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...
Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value
by Arpitha Shivkumar · Published
Young professionals, which often consist of Millennials and some Gen Zers, have financial expectations that differ greatly from those of their older counterparts. This often translates to a demand for greater technological flexibility and...
Customer engagement / Digital transformation / Omnichannel marketing
by Kelvin Fernandes · Published
It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...
Embracing digital has become essential in these exceptional times. Legacy approaches, systems, and processes are no longer enough to carry businesses forward. But digital marketing transformation is not an one-off event. It requires a...
Not since The Great Depression has the world witnessed such a dramatic contraction to the economy and our way of life. The pandemic has forced governments around the world to grapple with the extremely...
Digital transformation / Marketing automation / Omnichannel marketing
by Mani Gopalaratnam · Published
As new channels and devices proliferate, as increasingly digitally-savvy consumers adopt new behavioral patterns and shifting expectations of what amounts to “good service,” as business models undergo digital transformations, the banking, financial services, and...
The telecom industry is going through a challenging phase. As multiple key players have implemented significant digital transformation initiatives, their efforts have sent ripples across the industry and catalyzed radical changes in the landscape....
