• Category: Data Driven Marketing

World’s first marketing data blockchain – Part I

We live in the era of data-driven marketing where ironically, a 360° view of the customer still remains a dream. This is due, in large parts to the many data sets that remain isolated and uncorrelated, scattered across the many silos of data islands. In an effort to add context to communications and consumer engagement, […]

Get your (GDPR) data act together

In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively and efficiently. Given the plethora of systems and touch points, however, this data is stored in various places within and outside […]