If you are in the travel industry, you are perhaps thinking there is a lot to worry about. Research finding and statistics make the reading on the wall even more frightening as I am...
Customer engagement today is defined by speed, precision, relevance, and continuity. It is the product of significant strides in marketing technology, the explosion of data, and skyrocketing consumer expectations for meaningful, seamless interactions with...
No less an authority than Gartner has declared that “by 2020, poor customer experiences will destroy 30% of digital business projects.” What’s more, asserts Gartner, customers’ purchase decisions will increasingly become “driven more by...
What are customers demanding? Great customer experiences are in demand. According to research by PWC, 43% of consumers would pay more for greater convenience, and 42% would pay more for a friendly, welcoming experience....
