Resulticks

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cloud marketing

Category: Customer engagem ...

omnichannel customer engagement

Customer engagement / Digital transformation / Omnichannel marketing

 by Kelvin Fernandes · Published

Making omnichannel customer engagement your centrifugal force of transformation

It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...

QR COMEBACK

Customer engagement / Marketing strategy / Retail

 by Gladys Ng · Published

Return of the QR codes

Depending on where you live, googling the term “QR code” often pulls up very contradicting results. While QR codes have been adopted for diverse applications in diverse ways in many parts of Asia in...

Omnichannel customer journeys

Customer engagement / Omnichannel marketing

 by Sen Wang · Published

Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger

Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...

ideal customer journey

Customer engagement / Data-driven marketing

 by Amir Mitri · Published

A less than ideal customer journey: The pitfalls to keep in mind

First impressions last, especially in the current era of hyper-competition. With so many competitors fighting for customers’ attention, building brand affinity is more important than ever. The customer journey is one of the most...

new recipe for travel customer engagement

Customer engagement / Travel

 by Redickaa Subrammanian · Published

The next trip awaits: Rethink travel customer engagement during COVID-19

If you are in the travel industry, you are perhaps thinking there is a lot to worry about. Research finding and statistics make the reading on the wall even more frightening. 36% of travelers...

omnichannel customer engagement

Customer engagement / Omnichannel marketing

 by Sidhant Rijhwani · Published

Rules to facilitate omnichannel customer engagement

Customer engagement today is defined by speed, precision, relevance, and continuity. It is the product of significant strides in marketing technology, the explosion of data, and skyrocketing consumer expectations for meaningful, seamless interactions with...

privacy paradox and seamless engagement

Customer engagement

 by Max Russell · Published

The privacy paradox and seamless engagement

No less an authority than Gartner has declared that “by 2020, poor customer experiences will destroy 30% of digital business projects.” What’s more, asserts Gartner, customers’ purchase decisions will increasingly become “driven more by...

customer service touchpoints

Customer engagement / Omnichannel marketing

 by Anuradha Sriraman · Published

Making customer service touchpoints part of your omnichannel engagement network

What are customers demanding? Great customer experiences are in demand. According to research by PWC, 43% of consumers would pay more for greater convenience, and 42% would pay more for a friendly, welcoming experience. A...

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