The time of customer centricity is now. Companies are entering new levels of technical sophistication, with an every-growing pool of customer data available to them, while consumer expectations soar through the roof and some...
Analytics / Audience data management / Customer engagement / Machine learning and AI
by Anuradha Sriraman · Published
Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media create huge amounts of data—static and dynamic, structured and unstructured. With the right customer data platform (CDP), banks can...
It’s no secret, mobile is the future. With the parabolic rise of mobile engagement, it’s more critical than ever to understand how to maximize the potentials of this increasingly central channel. Smartphones are becoming...
Customer experience has been redefined in the last few decades. The days when the store experience was everything, and mailboxes got spammed with capital catalogs, are gradually, if not already, behind us. Thanks to...
asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation
by Arpitha Shivkumar · Published
According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...
Customer engagement / Digital transformation / Omnichannel marketing
by Kelvin Fernandes · Published
It’s a bit of an understatement to say that consumer behavior is evolving at a lightning pace across a growing number of touch points. This pace of change has made it necessary for companies...
Depending on where you live, googling the term “QR code” often pulls up very contradicting results. While QR codes have been adopted for diverse applications in diverse ways in many parts of Asia in...
Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...
First impressions last, especially in the current era of hyper-competition. With so many competitors fighting for customers’ attention, building brand affinity is more important than ever. The customer journey is one of the most...
If you are in the travel industry, you are perhaps thinking there is a lot to worry about. Research finding and statistics make the reading on the wall even more frightening. 36% of travelers...
