B2B Marketing / Marketing Automation / Omnichannel Marketing
by Nagesh K S · Published November 12, 2015 · Last modified April 13, 2018
Did you know? Only about 25% of digital marketers are aggressively using big data insights, according to a recent study released by Seattle-based 2nd Watch. Segmenting the right audience and creating the right message goes only halfway...
B2B Marketing / Marketing Automation / Omnichannel Marketing
by Akhil Mohan · Published November 5, 2015 · Last modified April 11, 2018
The need to be an omnichannel brand is, by itself, a given in this age of the omniscient consumer. But even a few years into this state, what most brands still struggle with is...
B2B Marketing / Marketing Automation / Omnichannel Marketing
by Resulticks · Published November 19, 2014 · Last modified April 13, 2018
Marketing professionals working in highly regulated industries like finance, healthcare, pharma, or legal often feel stuck between a rock and a hard place when it comes to social media and marketing automation. Why? Because,...
