asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation
by Arpitha Shivkumar · Published
According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...
Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value
by Arpitha Shivkumar · Published
Young professionals, which often consist of Millennials and some Gen Zers, have financial expectations that differ greatly from those of their older counterparts. This often translates to a demand for greater technological flexibility and...
Audience data management / Data-driven marketing / Technology (how we do it)
by Gladys Ng · Published
That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...
Google’s plan to kill third-party cookies in its Chrome browser made the industry rounds, but this was not surprising given similar moves by Firefox and Safari before this news. This does confirm one thing:...
John is walking towards Grand Central Station to board the 9:55 am train to work. He is flipping through messages and emails on his phone while trying his best to avoid his fellow pedestrians...
Audience / Identity Management and Progressive Profiling / Insurance
by Anuradha Sriraman · Published
Audience identity resolution—the technology-enabled process of capturing and matching a diverse, growing list of attributes to identify the omnichannel customer behind multiple digital identities and deliver a singular, unified view of them—has undoubtedly become...
