Going beyond third-party cookies
Google’s plan to kill third-party cookies in its Chrome browser made the industry rounds, but this was not surprising given similar moves by Firefox and Safari before this news. This does confirm one thing:...
6 ways that AI can help you individualize audience engagement
John is walking towards Grand Central Station to board the 9:55 am train to work. He is flipping through messages and emails on his phone while trying his best to avoid his fellow pedestrians...
The case for audience identity resolution in insurance
Audience identity resolution—the technology-enabled process of capturing and matching a diverse, growing list of attributes to identify the omnichannel customer behind multiple digital identities and deliver a singular, unified view of them—has undoubtedly become...
