Analytics / Audience data management / Customer engagement / Machine learning and AI
by Anuradha Sriraman · Published
Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media create huge amounts of data—static and dynamic, structured and unstructured. With the right customer data platform (CDP), banks can...
Today’s omnipresent consumers navigate a wide-ranging array of touchpoints in their interactions with brands. As they do, they leave their footprints in the form of signals and intents. Many organizations fail to utilize this...
asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation
by Arpitha Shivkumar · Published
According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...
Banking / Data-driven marketing / Digital transformation / Marketing strategy / Persona & Lifetime Value
by Arpitha Shivkumar · Published
Young professionals, which often consist of Millennials and some Gen Zers, have financial expectations that differ greatly from those of their older counterparts. This often translates to a demand for greater technological flexibility and...
Audience data management / Data-driven marketing / Technology (how we do it)
by Gladys Ng · Published
That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...
Google’s plan to kill third-party cookies in its Chrome browser made the industry rounds, but this was not surprising given similar moves by Firefox and Safari before this news. This does confirm one thing:...
John is walking towards Grand Central Station to board the 9:55 am train to work. He is flipping through messages and emails on his phone while trying his best to avoid his fellow pedestrians...
Audience / Identity Management and Progressive Profiling / Insurance
by Anuradha Sriraman · Published
Audience identity resolution—the technology-enabled process of capturing and matching a diverse, growing list of attributes to identify the omnichannel customer behind multiple digital identities and deliver a singular, unified view of them—has undoubtedly become...
