asset management / Audience / Audience data management / Big data / Customer engagement / Data-driven marketing / Digital transformation
by Arpitha Shivkumar · Published
According to Time, the average consumer attention span is just 8 seconds. Marketing is all about promoting the most relevant service in the best way possible, at the right place and time. As consumers...
Hearing a story for the first time is an interesting experience, whereas, hearing it every day is not a fascinating one. And, the same applies to the marketing communications delivered by brands. Marketers are...
