The marketing industry as a whole has been at the forefront of the AI revolution, incorporating into business processes, underlying technology, and customer interactions. The same, however, cannot be said for all marketers. While...
Marketing budgets are shrinking. There has been a steady decline in the average percentage of company budgets that marketing takes up—from 11.2% in 2018-2019 to 10.5% in 2019-2020—according to The Annual CMO Spend Survey...
Embracing digital has become essential in these exceptional times. Legacy approaches, systems, and processes are no longer enough to carry businesses forward. But digital marketing transformation is not an one-off event. It requires a...
The obstacle to individualization With more technology and data available than ever, today’s consumers are increasingly expecting consistently, seamlessly personalized experiences from brands. They want communications and interactions that reflect their unique needs, preferences,...
