All posts by Sangeet Samuel

Getting real-time marketing right

An earlier blog in this space pointed out the pitfalls digital marketers dig for themselves when they favor speed and reach over context, continuity, and customer privacy in real-time marketing. That blog addressed what to avoid. This blog addresses what to emphasize to maximize the return on real-time efforts. Real-time starts with data Real-time marketing […]

Marketing Automation, Real-Time Conversation