Every day over 2.5 billion gigabytes of new data is created worldwide through business transactions, social media content, smartphone usage, online activities, and the internet of things (IoT). What’s more, 90% of the world’s...
Customer experience is key When it comes to the acquisition and retention of new customers, customer experience (CX) has become the new supreme battleground. Companies like Uber and Airbnb have redefined CX across marketing,...
Not since The Great Depression has the world witnessed such a dramatic contraction to the economy and our way of life. The pandemic has forced governments around the world to grapple with the extremely...
The marketing technology evolution Over the past two decades, digital marketing has evolved from managing a single website, to juggling multiple web properties, email, SMS, mobile, display, social media as well as paid and...
Data-driven marketing / Marketing automation / Marketing strategy / Omnichannel marketing
by Rory Clark · Published
For the vast majority of brands and businesses in Australia, gone are the days of the “spray-and-pray” marketing campaigns that became ubiquitous with the rise of consumerism in the second half of the twentieth...
