All posts by Redickaa Subrammanian
Conversion-focused conversation marketing
After almost two decades of experience in marketing—most of it leading a digital marketing agency—I feel obligated to help clear up a misperception that continues to perpetuate itself far and wide, even among some of our profession’s thought leaders. For the record, conversation marketing isn’t social listening. It isn’t chat bots. It isn’t voice assistants. […]
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Turn the “Top Trends for 2018” into a practical, plan of action
Every year around this time, the industry pundits all come out with their lists of the trends that will shape digital marketing over the coming 12 months. This year is no exception, and the lists are generously peppered with buzzwords like seamless journeys, personalization, artificial intelligence, IoT, omnichannel, and so on. After 20-plus years in […]
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