by Redcikaa Subrammanian · Published March 28, 2018 · Last modified May 30, 2018
fter almost two decades of experience in marketing—most of it leading a digital marketing agency—I feel obligated to help clear up a misperception that continues to perpetuate itself far and wide, even among some...
Every year around this time, the industry pundits all come out with their lists of the trends that will shape digital marketing over the coming 12 months. This year is no exception, and the...
by Redcikaa Subrammanian · Published September 28, 2017 · Last modified April 11, 2018
The seamless customer journey is like that pot of gold at the rainbow’s end. Every brand covets it for their prospects and customers. Every marketing automation software vendor promises it to those marketers. But...
