Black Lives Matter
As the leader of a global organization with diversity in its very DNA, I would be remiss not to join the social justice conversation happening in North America and all over the world. When...
The next trip awaits: Rethink travel customer engagement during COVID-19
If you are in the travel industry, you are perhaps thinking there is a lot to worry about. Research finding and statistics make the reading on the wall even more frightening. 36% of travelers...
What will reshape retail marketing in 2019
I had the good fortune of moderating the inaugural Girl’s Lounge session at NRF 2019, focusing on the question of how women and tech are changing retail. To a packed audience of 280, we...
Women leading, innovating, and disrupting the retail experience
As CEO of Resulticks, I recently had the pleasure to lead a panel discussion titled “The Evolution of Retail: How Technology and Women Are Disrupting the Way We Shop,” at NRF 2019: Retail’s Big...
Conversion-focused conversation marketing
fter almost two decades of experience in marketing—most of it leading a digital marketing agency—I feel obligated to help clear up a misperception that continues to perpetuate itself far and wide, even among some...
Top marketing automation trends in 2018
Every year around this time, the industry pundits all come out with their lists of the trends that will shape digital marketing over the coming 12 months. This year is no exception, and the...
The patchwork customer journey: Why module-based marketing can never be seamless
The seamless customer journey is like that pot of gold at the rainbow’s end. Every brand covets it for their prospects and customers. Every marketing automation software vendor promises it to those marketers. But...
