All posts by Redicka Subrammaniam

The Patchwork Customer Journey
Why module-based marketing can never be seamless

The seamless customer journey is like that pot of gold at the rainbow’s end. Every brand covets it for their prospects and customers. Every marketing automation software vendor promises it to those marketers. But just how seamless can a user journey be when its path is a loosely stitched patchwork of disparate, disjointed modules never […]