Data Driven Marketing / Marketing Automation / Marketing Strategy
by Max Russell · Published June 29, 2018
A dozen or so years ago, marketing arrived at an inflection point, and it was digital. Almost overnight, a plethora of martech software designed to enable unfettered digital marketing emerged, and brands gobbled them...
A quick-and-dirty search of topics on the agenda for this year’s Gartner Digital Marketing Conference would indicate that artificial intelligence was arguably the shiniest object in San Diego in May. At least a dozen...
Big Data / Marketing Automation
by Max Russell · Published January 12, 2018 · Last modified May 29, 2018
While big data still baffles many marketers, a step-by-step approach can yield highly valuable results Overwhelmed by the size and complexity of big data, too many marketers don’t even know where to start to...
Big Data / Omnichannel Marketing
by Max Russell · Published November 27, 2017 · Last modified May 31, 2018
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...
