All posts by Max Russell

Max has spent his entire career developing marketing communications strategies, programs, and materials across all media and a wide array of industries. He is an extensively published business writer and holds an MBA in marketing from Northwestern University's Kellogg School of Management.

It’s called big data for a reason

While big data still baffles many marketers, a step-by-step approach can yield highly valuable results Overwhelmed by the size and complexity of big data, too many marketers don’t even know where to start to harness its power. In fact, our recent Marketing Flab to Fab study found that fully one-third of marketers are feeling big […]