Data, context, insights: Making better customer engagement happen
I never cease to be amazed when someone reminds me that 90 percent of all data recorded since the beginning of time was collected in the past 12 months. It amazes me first because...
Digital Voice Assistants: Turn up the volume on contextual conversations
“Mr. Watson, come here, I want to see you.” It’s more than a bit ironic that the first spoken words ever transmitted over an electronic device took the form of a command from Alexander...
From the Personal to the Individual: Marketing’s New Frontier
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
A Digital Marketing Wake-Up Call
Recently, I took an online quiz titled, “How Well Do You Understand Digital Advertising.” I figured I’d ace it—after all I’ve been deeply involved in the world of digital marketing for well over a...
Redefining customer engagement
A dozen or so years ago, marketing arrived at an inflection point, and it was digital. Almost overnight, a plethora of martech software designed to enable unfettered digital marketing emerged, and brands gobbled them...
Shiny objects: Hype vs reality at Gartner Digital Marketing Conference
A quick-and-dirty search of topics on the agenda for this year’s Gartner Digital Marketing Conference would indicate that artificial intelligence marketing was arguably the shiniest object in San Diego in May. At least a...
It’s called big data for a reason
While big data still baffles many marketers, a step-by-step approach can yield highly valuable results Overwhelmed by the size and complexity of big data, too many marketers don’t even know where to start to...
Conversation marketing. Who’s talking? Who’s listening?
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...
