“Mr. Watson, come here, I want to see you.” It’s more than a bit ironic that the first spoken words ever transmitted over an electronic device took the form of a command from Alexander...
Data Driven Marketing / Marketing Automation / Omnichannel Marketing / Real-Time Conversation
by Max Russell · Published October 31, 2018 · Last modified January 17, 2019
If you’re like me, you’re quickly reaching the conclusion that old-school personalization doesn’t work so well anymore. Simply addressing someone by name or popping up a promotion based on browsing history alone appears increasingly...
Marketing Automation / Marketing Strategy
by Max Russell · Published September 3, 2018 · Last modified January 8, 2019
Recently, I took an online quiz titled, “How Well Do You Understand Digital Advertising.” I figured I’d ace it—after all I’ve been deeply involved in the world of digital marketing for well over a...
Data Driven Marketing / Marketing Automation / Marketing Strategy
by Max Russell · Published June 29, 2018 · Last modified January 10, 2019
A dozen or so years ago, marketing arrived at an inflection point, and it was digital. Almost overnight, a plethora of martech software designed to enable unfettered digital marketing emerged, and brands gobbled them...
A quick-and-dirty search of topics on the agenda for this year’s Gartner Digital Marketing Conference would indicate that artificial intelligence was arguably the shiniest object in San Diego in May. At least a dozen...
Big Data / Marketing Automation
by Max Russell · Published January 12, 2018 · Last modified December 31, 2018
While big data still baffles many marketers, a step-by-step approach can yield highly valuable results Overwhelmed by the size and complexity of big data, too many marketers don’t even know where to start to...
Big Data / Omnichannel Marketing
by Max Russell · Published November 27, 2017 · Last modified February 20, 2019
Today, when people talk about conversation marketing, it takes me back to college days and the summer I spent selling a series of children’s storybooks door to door in rural North Carolina. If nothing...
