Resulticks

Resulticks

cloud marketing

Author: Sen Wang

Omnichannel customer journeys

Customer engagement / Omnichannel marketing

 by Sen Wang · Published

Orchestrating omnichannel customer journeys: Single-dimension, multi-dimension, and trigger

Most brands have seen a spike in consumer demand for digital since the start of the pandemic, leading to the steady growth of online shopping and a variety of online interactions. This might be...

Delivering delightful customer experiences with AI

Machine learning and AI

 by Sen Wang · Published

Delivering delightful customer experiences with AI marketing

Against the backdrop of rising expectations by both brands and consumers, the customer service landscape is being reshaped by new technologies, platforms, channels, and customer preferences. It is no longer enough to provide personalization...

Data-driven marketing / Marketing strategy / Omnichannel marketing

 by Sen Wang · Published

Why brands should individualize, not personalize

The personalization methods marketers have clung to for years are simply no longer enough. As brands increasingly focus on creating omnichannel campaigns that leverage customer data and offer real-time communication, they will quickly realize...

Real-time Marketing

Data-driven marketing / Marketing strategy / Omnichannel marketing / Real-time conversation

 by Sen Wang · Published

How to get real-time ready

Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...

omnichannel challenges for marketers

Marketing automation / Marketing strategy / Mobile marketing / Real-time conversation

 by Sen Wang · Published

Top omnichannel marketing priorities and challenges in Southeast Asia

Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...

omnichannel marketing for FMCG Brands

Marketing automation / Marketing strategy

 by Sen Wang · Published

How can FMCG brands adapt omnichannel marketing?

Changing consumer preferences and expectations have dramatically altered the ways brands reach their audiences. And FMCG—the fast-moving consumer goods industry—is no exception. While traditional FMCG sales and fulfillment processes have relied almost completely on...

digital marketing playbook

Marketing strategy / Omnichannel marketing

 by Sen Wang · Published

The new digital marketing playbook: Omnichannel, real time, and individualized

The breathtaking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions emerge one after another in rapid succession. Channels...

customer acquisition

Marketing strategy / Omnichannel marketing

 by Sen Wang · Published

Reinventing customer acquisition for the omnichannel age

As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...

QR codes

Marketing strategy / Omnichannel marketing

 by Sen Wang · Published

Beyond bridging the gap: QR codes and customer engagement

If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...

omnichannel marketing expectations

Marketing strategy / Omnichannel marketing

 by Sen Wang · Published

Meeting the omnichannel expectations of the modern banking customer

Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....

Recent Posts

  • Recent Posts
  • Popular Posts
  • Data-driven marketing / Machine learning and AI / Marketing strategy

    Top 5 things to know before introducing AI to your marketing

    8 Apr, 2021

  • Analytics / Audience data management / Customer engagement / Machine learning and AI

    CDP for Banks: Empowering banks to engage customers deeply and profitably!

    29 Mar, 2021

  • Audience data management / Big data / Data-driven marketing

    Customer data platform: The next big thing for marketers

    17 Mar, 2021

  • Marketing strategy

    Dear Resulticks: How long is too long to wait for ROI?

    11 Mar, 2021

  • Banking / Data-driven marketing / Marketing strategy

    Five data-driven bank marketing strategies for 2021

    3 Mar, 2021

  • chatbots for marketing

    Marketing strategy

    Chatbots for marketing in banking: Hype or reality?

    21 Nov, 2018

  • Resulticks Introduction

    Marketing automation / Omnichannel marketing

    Introducing true omnichannel marketing automation

    25 Sep, 2014

  • retail customer journey

    Marketing automation / Marketing strategy

    How you can deliver the future AI in Retail customer journey

    4 Feb, 2019

  • Power of Omnichannel Marketing Automation

    B2B marketing / Marketing automation / Omnichannel marketing

    Highly regulated industries and the power of omnichannel marketing automation

    19 Nov, 2014

  • Data-driven marketing / Machine learning and AI / Marketing strategy

    Top 5 things to know before introducing AI to your marketing

    8 Apr, 2021

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