All posts by Sen Wang
Social media for the omnichannel age
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities for deeper connections with customers and prospects. No surprise, then, that marketers have been devoting themselves to plotting the perfect social […]
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Timing Is Everything. Avoiding the pitfalls of real-time marketing
The buzz around real-time marketing is strong for a reason. According to the recent Resulticks’ Flab to Fab survey of 300 marketing pros, 70 percent of them feel good about real-time marketing. Nearly half identify it as a priority and are devoting significant resources to it. In many ways, real-time marketing is a race against […]
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