Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified October 31, 2018
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 7, 2018 · Last modified August 8, 2018
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...
Marketing Automation / Marketing Strategy / Real-Time Conversation
by Sen Wang · Published July 5, 2018
Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...
From London to Rome to Melbourne to North America and beyond, May 25, 2018, marked the epicenter of a major upheaval in digital communication. That was the day General Data Protection Regulation (GDPR) came...
Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...
Email Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing
by Sen Wang · Published April 25, 2018 · Last modified May 30, 2018
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities...
he buzz around real-time marketing is strong for a reason. According to the recent Resulticks’ Flab to Fab survey of 300 marketing pros, 70 percent of them feel good about real-time marketing. Nearly half...
The baseline for personalization has shifted. It’s no longer a “nice to have.” It’s a fundamental customer expectation. Today’s digitally savvy customers want totally tailored brand experiences right from the first encounter. And in...
