Against the backdrop of rising expectations by both brands and consumers, the customer service landscape is being reshaped by new technologies, platforms, channels, and customer preferences. It is no longer enough to provide personalization...
The personalization methods marketers have clung to for years are simply no longer enough. As brands increasingly focus on creating omnichannel campaigns that leverage customer data and offer real-time communication, they will quickly realize...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing / Real-Time Conversation
by Sen Wang · Published
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Marketing Automation / Marketing Strategy / Mobile Marketing / Real-Time Conversation
by Sen Wang · Published
Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...
Changing consumer preferences and expectations have dramatically altered the ways brands reach their audiences. And FMCG—the fast-moving consumer goods industry—is no exception. While traditional FMCG sales and fulfillment processes have relied almost completely on...
The breathtaking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions emerge one after another in rapid succession. Channels...
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...
