All posts by Jules Wang

Close Encounters of the Smart Kind: Harnessing first-time visitor data to individualize the customer journey

The baseline for personalization has shifted. It’s no longer a “nice to have.” It’s a fundamental customer expectation. Today’s digitally savvy customers want totally tailored brand experiences right from the first encounter. And in exchange, they’re often willing to share some valuable information. That’s why marketers must make every click count. From those specks of […]