Marketing Automation / Marketing Strategy
by Sen Wang · Published January 23, 2019 · Last modified March 7, 2019
Changing consumer preferences and expectations have dramatically altered the ways brands reach their audiences. And FMCG—the fast-moving consumer goods industry—is no exception. While traditional FMCG sales and fulfillment processes have relied almost completely on...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published December 6, 2018 · Last modified April 23, 2019
The breathtaking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions emerge one after another in rapid succession. Channels...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published October 25, 2018 · Last modified January 8, 2019
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 30, 2018 · Last modified January 8, 2019
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Marketing Strategy / Omnichannel Marketing
by Sen Wang · Published August 7, 2018 · Last modified January 8, 2019
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
Marketing Automation / Marketing Strategy / Mobile Marketing
by Sen Wang · Published July 17, 2018 · Last modified February 20, 2019
The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...
Marketing Automation / Marketing Strategy / Real-Time Conversation
by Sen Wang · Published July 5, 2018 · Last modified February 20, 2019
Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...
Data Driven Marketing / Marketing Strategy
by Sen Wang · Published June 25, 2018 · Last modified February 20, 2019
From London to Rome to Melbourne to North America and beyond, May 25, 2018, marked the epicenter of a major upheaval in digital communication. That was the day General Data Protection Regulation (GDPR) came...
Most marketers would agree that their concept of “real-time” has been redefined in the last few years. While responding to a consumer on Twitter within a day once seemed reasonable, today that expectation has...
Email Marketing / Omnichannel Marketing / Real-Time Conversation / Social Media Marketing
by Sen Wang · Published April 25, 2018 · Last modified January 8, 2019
Social media can feel overwhelming. It’s an ever-churning spectacle. News, frivolous musings, showbiz bombast, and intense reactions to social issues and personal slights float in relative proximity. Hovering within this haze, however, are possibilities...
