How to Get Real-time Ready
Real-time marketing has generated a lot of buzz lately – and for good reason. The ability to reach and provide customers with relevant, personalised content in real time via the channel they are actively...
Top omnichannel priorities and challenges for marketers in Southeast Asia
Digital marketing is an ever-evolving field. Marketing and advertising technologies seem to advance overnight, keeping brands on their toes and requiring marketers to learn and leverage new software, tools and channels as quickly as...
How FMCG Brands Go Omnichannel?
Changing consumer preferences and expectations have dramatically altered the ways brands reach their audiences. And FMCG—the fast-moving consumer goods industry—is no exception. While traditional FMCG sales and fulfillment processes have relied almost completely on...
The new digital marketing playbook: Omnichannel, real time, and individualized
The breathtaking pace of change in digital marketing technology and tactics challenges even the most experienced practitioners to keep up. New devices, keywords, promises, and solutions emerge one after another in rapid succession. Channels...
Reinventing customer acquisition for the omnichannel age
As new channels proliferate and as customer expectations continue to rise, the meaning and scope of customer acquisition are changing—fast. In an omnichannel world defined by continuous interactions and seamless customer journeys across channels...
More than just bridging the gap: QR codes and customer engagement
If you still think QR codes are antiquated investments offering little returns, if you still think customers scoff at these once comically malfunctional codes, think again. Apple’s addition of a built-in QR scanner to...
Meeting the omnichannel expectations of the modern banking customer
Today’s customers are fueling the fire of the omnichannel revolution. No longer simply delighted by omnichannel experiences, they now expect and demand them. This is especially true in their relationships with financial services institutions....
Here to stay: The millennial marketplace. Part 2
The first entry in this two-part blog series addressed some key tenets of millennial marketing: moving from a singular focus on virality to more relevant, tailored content and strategy; taking seriously millennials’ emotional and...
More than a fad: Tips for millennial marketing. Part 1
Millennials are changing the world. Born between 1981 and 1996, this group is fast becoming the largest population in the world. They wield a tremendous amount of purchase power, occupying a rapidly expanding market...
Customer Engagement under GDPR: A Primer
From London to Rome to Melbourne to North America and beyond, May 25, 2018, marked the epicenter of a major upheaval in digital communication. That was the day General Data Protection Regulation (GDPR) came...
