Closing the gap between offline and the online

The inevitability of omnichannel marketing and the imperative to deliver a seamless customer journey mean that online and offline marketing initiatives have become inextricably intertwined. Customers now expect brands to recognize and remember them...

Acquisition customer journey

The Never-Ending Seamless Journey Congratulations. That prospect you’ve been nurturing with your seamless multi-channel marketing campaign just said, “Yes.” So what happens now? Does the seamless journey continue? Or does you new customer become...

The ROI of persona building

In a recent study of companies that missed their revenue and lead goals, nearly three-quarters failed because they lacked a qualitative understanding of their personas. Conversely, companies that exceeded their revenue and lead goals...