Do I really need a CDP?
That’s one of those questions weighing on the minds of many marketers today. Should I invest in a customer data platform (CDP) or not? While almost every marketing department would benefit from having a...
Return of the QR codes
Depending on where you live, googling the term “QR code” often pulls up very contradicting results. While QR codes have been adopted for diverse applications in diverse ways in many parts of Asia in...
The rise of telehealth
Telehealth, once viewed as a lesser way of receiving medical attention, is becoming increasingly commonplace due to COVID-19 and the social distancing measures implemented to prevent its spread. In fact, telehealth interactions are expected...
The importance of persona in banking marketing
All marketers, regardless of the industry from which they hail, know this: At the end of the day, delivering the right messages to their audience based on an in-depth, evolving understanding of them is...
The impact of mergers and acquisitions on the health insurance industry
The numbers of healthcare merges and acquisitions (M&A) doubled from what it was a decade ago. As a result, massive infrastructural integrations are taking place across every aspect of the business in hopes of...
How will retail marketing change after COVID-19?
The retail industry has been feeling the impact of the COVID-19, and as brands strategize for temporary measures or plan for long-term adaptation, one question has emerged: How will retail brands evolve in the...
How brands are pivoting in the face of Covid-19
Covid-19 has brought the world to an uneasy halt. Citizens in most countries have been encouraged, or ordered, to practice social distancing and help “flatten the curve.” The global pandemic is pushing existing infrastructure...
How self-driving cars will change the insurance industry
Autonomous vehicles are expected to generate US$65.3 billion by the end of 2027. What does their rise mean for the traditional insurance industry which has, to a significant extent, focused on car accidents caused...
Why conversion attribution is so important in multichannel marketing
Customers rarely take a linear path to purchase. They won’t see one ad and then immediately click over and buy, which makes it difficult for brands to track where the conversion originated from. The...
Tips for mobile marketing in the Philippines: The texting capital of the world
Southeast Asia is a flourishing hotbed of mobile activity. According to the latest report from Google & Temasek, 90% of Southeast Asians connect to the internet primarily through their smartphones and spend four hours...
