While beauty & personal care marketing used to be dominated by a handful of major brands, the internet has made it much easier for smaller companies to compete with large corporations. As a result,...
With well over half of it’s 800 million global users active on a daily basis, Instagram has become the go-to platform for brands and companies looking to promote their products widely and quickly. But...
Creating an omnichannel experience isn’t just for big companies with big budgets. It’s possible for small and medium-sized businesses too. Without trying to build an entirely new system, there are still plenty of opportunities...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing
by Gladys Ng · Published July 10, 2018 · Last modified June 24, 2019
Beauty is undergoing a digital revolution. Instagram-friendly products and mobile content are givens. Influencers have become an integral element of beauty campaigns. Video and live content vie for the attention of consumers. And the...
In a marketplace where brands bombard customers with messages across all devices and all channels all the time, the quality of marketing content and how well it’s deployed cannot be neglected. A 2017 Content...
The inevitability of omnichannel marketing and the imperative to deliver a seamless customer journey mean that online and offline marketing initiatives have become inextricably intertwined. Customers now expect brands to recognize and remember them...
Marketing Automation / Omnichannel Marketing
by Gladys Ng · Published November 13, 2017 · Last modified January 10, 2019
The Never-Ending Seamless Journey Congratulations. That prospect you’ve been nurturing with your seamless multi-channel marketing campaign just said, “Yes.” So what happens now? Does the seamless journey continue? Or does you new customer become...
In a recent study of companies that missed their revenue and lead goals, nearly three-quarters failed because they lacked a qualitative understanding of their personas. Conversely, companies that exceeded their revenue and lead goals...
