Creating an omnichannel experience isn’t just for big companies with big budgets. It’s possible for small and medium-sized businesses too. Without trying to build an entirely new system, there are still plenty of opportunities...
Data Driven Marketing / Marketing Strategy / Omnichannel Marketing
by Gladys Ng · Published July 10, 2018 · Last modified July 13, 2018
Beauty is undergoing a digital revolution. Instagram-friendly products and mobile content are givens. Influencers have become an integral element of beauty campaigns. Video and live content vie for the attention of consumers. And the...
In a marketplace where brands bombard customers with messages across all devices and all channels all the time, the quality of marketing content and how well it’s deployed cannot be neglected. A 2017 Content...
The inevitability of omnichannel marketing and the imperative to deliver a seamless customer journey mean that online and offline marketing initiatives have become inextricably intertwined. Customers now expect brands to recognize and remember them...
Marketing Automation / Omnichannel Marketing
by Gladys Ng · Published November 13, 2017 · Last modified April 11, 2018
The Never-Ending Seamless Journey Congratulations. That prospect you’ve been nurturing with your seamless multi-channel marketing campaign just said, “Yes.” So what happens now? Does the seamless journey continue? Or does you new customer become...
In a recent study of companies that missed their revenue and lead goals, nearly three-quarters failed because they lacked a qualitative understanding of their personas. Conversely, companies that exceeded their revenue and lead goals...
