Resulticks

Resulticks

cloud marketing

Author: Dakshen Ram

retail customer journey

Marketing Automation / Marketing Strategy

February 4, 2019

 by Dakshen Ram · Published February 4, 2019 · Last modified February 15, 2019

How you can deliver the future retail customer journey

For retailers looking to upgrade their customer engagement arsenal, there is an exciting array of possibilities. From AR to voice assistants, a crop of technologies has emerged, built to combine the personal touch of...

marketing data blockchain

Data Driven Marketing

May 2, 2018

 by Dakshen Ram · Published May 2, 2018 · Last modified January 8, 2019

World’s first marketing data blockchain – Part I

We live in the era of data-driven marketing where ironically, a 360° view of the customer still remains a dream. This is due, in large parts to the many data sets that remain isolated...

F2F - location based services

Email Marketing

March 15, 2018

 by Dakshen Ram · Published March 15, 2018 · Last modified January 10, 2019

From “Fad to Fab” with Location Based Services (LBS)

t’s critical for all businesses to deliver real-time conversations and derive deep insights in this hyper-connected consumer world today. In this connected landscape, location is one factor most brands cannot ignore as they seek...

GDPR for brands

Big Data / Data Driven Marketing / Omnichannel Marketing

December 6, 2017

 by Dakshen Ram · Published December 6, 2017 · Last modified January 10, 2019

Get your (GDPR) data act together

In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...

personas segmentation

Email Marketing

October 20, 2017

 by Dakshen Ram · Published October 20, 2017 · Last modified January 10, 2019

Personas segmentation. What you really need to know.

We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...

Recent Posts

  • Recent Posts
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  • digital voice assistants

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  • Resulticks in Gartner Magic Qaudrant 2017

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    13 Apr, 2017

  • chatbots for marketing

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  • Resulticks Introduction

    Marketing Automation / Omnichannel Marketing

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  • retail customer journey

    Marketing Automation / Marketing Strategy

    How you can deliver the future retail customer journey

    4 Feb, 2019

  • customer engagement

    Data Driven Marketing / Marketing Strategy

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Categories

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  • Email Marketing
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