Marketing Automation / Marketing Strategy
by Dakshen Ram · Published February 4, 2019 · Last modified March 7, 2019
For retailers looking to upgrade their arsenal of customer engagement solutions, there is an exciting array of possibilities. From AR to voice assistants, a crop of technologies has emerged, built to combine the personal...
We live in the era of data-driven marketing where ironically, a 360° view of the customer still remains a dream. This is due, in large parts to the many data sets that remain isolated...
t’s critical for all businesses to deliver real-time conversations and derive deep insights in this hyper-connected consumer world today. In this connected landscape, location is one factor most brands cannot ignore as they seek...
Big Data / Data Driven Marketing / Omnichannel Marketing
by Dakshen Ram · Published December 6, 2017 · Last modified January 10, 2019
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...
We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...
