World’s first marketing data blockchain – Part I
We live in the era of data-driven marketing where ironically, a 360° view of the customer still remains a dream. This is due, in large parts to the many data sets that remain isolated...
From “Fad to Fab” with Location Based Services (LBS)
t’s critical for all businesses to deliver real-time conversations and derive deep insights in this hyper-connected consumer world today. In this connected landscape, location is one factor most brands cannot ignore as they seek...
Get your (GDPR) data act together
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...
Personas segmentation. What you really need to know.
We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...
