Once again, Resulticks has been named to the May 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. That marks four times in the six short years since our entry into the marketing automation space...
More than a few people around the world have become familiar with Fitbits and mobile exercise apps that are enabled by wearable technology. By 2023, the healthcare industry is expected to spend $20 billion...
For retailers looking to upgrade their arsenal of customer engagement solutions, there is an exciting array of possibilities. From AR to voice assistant marketing, a crop of technologies has emerged, built to combine the...
We live in the era of data-driven marketing where ironically, a 360° view of the customer still remains a dream. This is due, in large parts to the many data sets that remain isolated...
t’s critical for all businesses to deliver real-time conversations and derive deep insights in this hyper-connected consumer world today. In this connected landscape, location is one factor most brands cannot ignore as they seek...
In today’s AI-focused world, data is not just the oil that lubricates the engine, it’s really the fuel that fires it. Every brand, big or small, relies on data to run its business effectively...
We are well beyond addressing a whole audience segment and into the era of individualization. The first step towards this is Persona segmentation. A high-level clustering of audiences based not on their demographics and...
