Resulticks

Resulticks

cloud marketing

Author: Charlene Drayton

Data-driven marketing / Marketing strategy

 by Charlene Drayton · Published

Interesting vs Actionable: Three essential criteria for evaluating data

In a world where data consumption fuels meaningful customer engagements, it is imperative for the successful marketer to ascertain which insights should inform strategic decisions (actionable) and which are simply vanity metrics (interesting). With...

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