Author: Amir Mitri

Customer engagement / Digital transformation / Mobile marketing

Making use of mobile engagement

It’s no secret, mobile is the future. With the parabolic rise of mobile engagement, it’s more critical than ever to understand how to maximize the potentials of this increasingly central channel. Smartphones are becoming...

Customer engagement / Data-driven marketing

A less than ideal customer journey: The pitfalls to keep in mind

First impressions last, especially in the current era of hyper-competition. With so many competitors fighting for customers’ attention, building brand affinity is more important than ever. The customer journey is one of the most...

Author: Amir Mitri

Making use of mobile engagement

A less than ideal customer journey: The pitfalls to keep in mind

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