If you make staying up to date with marketing trends a priority, you’re no doubt familiar with the concept of chatbots. Although some marketers quickly chalked their popularity up to hype, chatbots don’t seem...
Industry / Marketing Strategy / Omnichannel Marketing / Travel
by Akhil Mohan · Published September 11, 2018 · Last modified June 24, 2019
The global travel industry is booming. According to Forrester, the industry achieved a massive total booking amount of $1.6 trillion in 2017, contributing to roughly 10.2 percent of the global GDP. The worldwide surge...
Marketing Strategy / Omnichannel Marketing
by Akhil Mohan · Published August 16, 2018 · Last modified June 24, 2019
The old silos of retail are crumbling—fast. Between online and offline, social media and email, across a growing variety of touchpoints, today’s customers want the barriers to an uninterrupted omnichannel shopping experience to come...
Email, the sturdy, longstanding cornerstone of digital marketing communications for both B2B and B2C companies, remains as vital and effective as ever. Compellingly written, well designed, and capped off with an irresistible call to...
Come now, confess! We all do this, at least a few times a year. We dream of different things, maybe-open skies, blue beaches, white snow, exotic food, cultural extravaganzas, adventures or just pure relaxation–but...
The retail industry has been one of the first to experience the impact of Omnichannel Marketing over the last few years. Like it or not, it has revolutionized the way retail does business forever....
B2B Marketing / Marketing Automation / Omnichannel Marketing
by Akhil Mohan · Published November 5, 2015 · Last modified June 6, 2019
The need to be an omnichannel brand is, by itself, a given in this age of the omniscient consumer. But even a few years into this state, what most brands still struggle with is...
