All posts by Resulticks

Who abandoned the cart? Your customer or you?

Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. That’s the good news for e-tailers. Online shoppers abandon their shopping carts somewhere in the range 67 to 78 percent of the time depending on the source, which translates inbillions upon billions inpotential lost revenue per year. […]