Three musts for a successful holiday marketing campaign
by Farook Noor Mohamed
December 16, 2015
It’s officially December (when did that happen?), the weather’s turning cold, and now that Thanksgiving has passed us, behold, the Christmas decorations are coming out. The holidays are always a wonderful time of the year to spend time with family and friends, give thanks for all we have, and as marketers, send out plenty promotional emails.
People like relying on email marketing to tell them about discounts and promotions – especially during the holiday season. But with the increase in traffic, it makes it even harder to send out emails that will stand out in the inbox. It is imperative that your campaigns grab attention in crowded inboxes. With that being said, let’s look at 3 campaign ideas that are guaranteed to drive you more revenue this holiday season.
- Capitalize on the clock – People tend to be motivated by time sensitive offers, so within the confines of Black Friday why not generate a little excitement with a limited period deal? Try adding a countdown clock to an offer in your EDM and watch the magic unfold as the normal offer now becomes an irresistible offer to your customers.
Now take the above email for example, it showcases a winner by incorporating a few different deals and a short timeframe for purchase, which is all pulled together with an eye-catching design.
- Promote individual gift guide items on social media – Once you have created and sent your holiday gift list email to your audience, consider highlighting individual products from your list on your social media channels. For example, if you have created a list of 10 gifts, then mention each product in a separate post on your social media channels. Provide a picture and a link so customers can make a purchase quickly.
- The Cross-selling/Up-selling approach – Cross-selling and up-selling to your repeat customers is a sure fire way to success. It’s also fairly easy to conduct via a segment in your database of who purchased last year and what they purchased. With that knowledge, you can populate emails with a unique offer that pertains to their purchase history: ‘You purchased a big screen TV last year, so this year why not complete your entertainment unit with the latest home theatre system’
Black Friday is all about offering great deals to your subscribers. However, a great deal isn’t just a shocking discount. With a shareable campaign, hot online deals and a consistent multi-channel experience, you’ll be positioned for maximum holiday season success.